Marketing Insights Analyst II

Description

• Conducting deep-dive analysis using SQL, R, and advanced Excel
• Providing SEO and PPC insights to digital marketing teams
• Integrating SaaS tools and data into BI platforms and ensuring data quality
• Translating business questions into analytical frameworks and presenting findings to stakeholders
• Leading A/B testing and performance optimization efforts
• Using SEMrush, Screaming Frog, and Adobe Analytics to uncover insights
• Analyzing campaign performance, attribution models, and funnel metrics
• Attribution modeling & funnel analysis expertise: Clarify channel performance and customer journey impact.
• Designing and maintaining dashboards in Power BI, Tableau, and Google Data Studio
• Marketing performance analysis & BI dashboarding: Design BI dashboards and reports that deliver actionable insights to marketing, brand, and product teams.

Requirements

• Hands-on experience with HubSpot, Adobe Analytics, GA4, SEMRush or other B2B MarTech: Deliver suggestions to optimize CMS/PIM, web analytics, marketing automation, SEO, and survey results.
• Proficiency in SQL, Power BI/Tableau/Google Data Studio, and advanced Excel
• Hands-on experience with digital marketing tools such as Adobe Analytics, SEMrush, and Screaming Frog
• 3+ years of experience in marketing analytics, business intelligence, or a related role
• Strong communicator and cross-functional leader: Lead reporting meetings, translate data into business language, and influence decisions
• Experience with A/B testing and growth experimentation: Implement and evaluate experiments to optimize campaigns and drive scalable marketing outcomes.

Benefits

• Flexible working hours
• Retirement savings programs
• Professional onboarding and training opportunities
• Competitive vacation days
• Career coaching and development opportunities

Training + Development

Interview process

Visa Sponsorship

Security clearance