Description

The Senior Manager - Planning is responsible for leading the development and execution of comprehensive marketing strategies that align with Qiddiya Investment Company's overarching goals. This role will oversee market research, competitive analysis, and customer insight initiatives to inform marketing plans and campaigns. The manager will collaborate closely with various departments—including product development, operations, and sales—to ensure that marketing activities effectively drive brand awareness and business growth.

• Develop and implement marketing strategy with objectives, KPIs, and budget aligned to QIC's strategic plan.
• Lead programs that boost customer engagement and brand loyalty.
• Ensure strategies reflect QIC’s mission, vision, and core values.
• Oversee market research to identify trends, competitive landscape, and customer needs.
• Use data analytics to generate actionable insights for marketing campaigns.
• Monitor industry developments and emerging marketing tactics.
• Plan, execute, and monitor multi‑channel marketing campaigns aligned with business objectives.
• Partner with creative teams to produce compelling marketing materials.
• Track campaign performance and adjust tactics as needed.
• Liaise with internal stakeholders to align marketing with business priorities.
• Coordinate with external agencies and partners on marketing initiatives.
• Present performance reports to senior leadership and stakeholders.

Requirements

Candidates should hold a bachelor's degree in Marketing, Business, or a related field and have at least seven years of experience in marketing planning or strategic marketing roles. Strong analytical and project management skills are required, and experience leading cross‑functional teams is desirable. The position offers a comprehensive compensation and benefits package.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance