Director, Marketing

Description

• Lead creative direction for marketing collateral, presentations, and digital assets with internal and external creative teams.
• Establish KPIs and use data to evaluate the effectiveness of campaigns and tactics.
• Ensure events reflect the brand and support stakeholder objectives.
• Identify proactive opportunities within assigned portfolio of key operating properties, developments, business development initiatives and corporate brand initiatives.
• Collaborate with communications colleagues.
• Collaborate with leasing on listings management.
• Regularly report marketing impact and insights to the SVP and other senior stakeholders.
• Partner with internal teams (Leasing, Development, Asset Management) in internal and external initiatives.
• Strategically plan and execute events such as property unveilings, tenant activations, and community initiatives.
• Oversee digital strategy including website management, SEO/SEM, paid campaigns, social media, and email marketing.
• Guide the development of compelling content (video, blog, newsletters, etc.) to promote brand awareness and thought leadership.
• Develop internal talent, [including one direct report].
• Maintain and evolve Brandywine’s brand identity, ensuring consistency and relevance across all materials, platforms, and experiences.
• Manage relationships with agencies, consultants, and creative vendors.
• Foster a high-performance, collaborative marketing culture.
• Develop and implement multi-channel marketing strategies aligned with business objectives.

Requirements

• Expertise in brand strategy, digital marketing, and campaign execution.
• Strong communication, organizational, and analytical skills. Comfortable with project management tools like Monday.com.
• 10+ years of progressive experience in marketing. Experience in commercial real estate, architecture, construction, or related industries a bonus.
• Proficiency in marketing platforms such as Google Analytics, WordPress, Hubspot, and Adobe Creative Suite.
• Proven leadership skills and experience managing people and projects.
• Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance