Can collaborate with data science or analytics teams to interpret model outputs.
Experience running lead gen campaigns across paid social, programmatic, and search.
Comfortable presenting to senior clients and defending media strategy with data.
Strong grasp of multi-touch attribution models and how to apply them to optimize media spend.
Familiar with LinkedIn Ads, Trade Desk, and Google Ads for B2B targeting.
Familiar with MQL/SQL definitions and optimizing for quality leads, not just volume.
Digital AMD (b2b) -- MUST have b2b experience -- mandatory 3x/week in office in NYC
Experience with analytics platforms (e.g., GA4, Adobe Analytics, Looker, Tableau).
Understands CRM integrations (e.g., Salesforce, HubSpot) and how media connects to pipeline.
Has worked with privacy-compliant data strategies (e.g., post-cookie solutions, consent frameworks).
Comfortable setting up and QA’ing pixels, tags, and tracking parameters.
Experience managing cross-functional teams and working closely with analytics, creative, and client services.
Familiar with UTM strategy and conversion tracking across platforms.
Can translate data into actionable insights.
Experience with account-based marketing (ABM) or targeting niche business audiences.
Proven success managing B2B media campaigns, especially in financial services, data, or tech sectors.
Understands the limitations and strengths of MMM in a B2B context.
Strong communicator who can translate technical media concepts to non-technical stakeholders.
Exposure to MMM frameworks and how media inputs are modeled for ROI.
Hands-on experience with ad trafficking platforms (e.g., Campaign Manager 360, Sizmek, Flashtalking).
Understands longer sales cycles and complex buyer journeys typical of B2B.
Experience onboarding new clients and building media infrastructure from scratch.