Marketing Director - Governor's Square Mall

Description

• Maintain open communication with the corporate marketing office, regularly updating them on key events and issues affecting the center
• Conduct and analyze market research related to the shopping center, using insights to inform the development of the center's marketing plan
• Actively engage with community groups and organizations in a Public Relations capacity, positioning the center as an integral part of the community; partner with local media and businesses to sponsor events
• Manage the inventory and care of promotional materials, seasonal decor, and promotional supply rooms, ensuring organized storage and easy access for staff
• Collaborate on the preparation and approval of an annual marketing budget, ensuring accuracy in detailing income sources, promotional expenses, and advertising costs
• Ensure compliance with the Merchants' Association By-Laws and oversee the operation of the Marketing Fund, ensuring procedures are properly followed
• Stay up to date with social media trends, including Facebook, Twitter, Pinterest, etc., and manage updates on the center’s social media and website as needed
• Participate in corporate advertising, marketing, and promotional programs, enhancing and fully utilizing offered concepts to maximize benefits for the center
• Develop and identify new opportunities to increase mall promotional income, consistently working toward achieving the promotional income goals set by Corporate Marketing
• Establish and maintain strong, proactive relationships with all merchants, fostering a spirit of unity and collaboration between the management office and retail partners
• Organize and facilitate Merchants' Association or Advisory Board meetings and any other marketing-related committees or events at the center
• Stay informed on industry trends through trade publications, newsletters, and communications with Corporate Marketing Managers and industry peers
• Prepare, obtain approval for, implement, and evaluate a comprehensive shopping center Marketing Plan that outlines goals, strategies for attainment, and methods for measuring success, with an emphasis on increasing profitability
• Perform mall office duties, including weekend shifts, and work collaboratively with all mall office staff members
• Supervise the control and organization of office supplies, equipment, marketing payroll, and insurance obligations

Requirements

• Excellent interpersonal, oral and written communication skills
• Strong attention to detail
• Utilize strong sales skills to set meetings, present proposals, and generate income through sponsorships, media partnerships, and on-mall advertising
• Excellent with PC, Excel, MS Word, PowerPoint, and Social Media skills
• Ability to learn and use new systems
• Ability to deal with multiple tasks effectively and establish priorities
• Knowledge of marketing fundamentals and research
• Be open to periodic travel as required by the role
• A Bachelor’s degree in Marketing or related field
• 3-5 years' experience managing a Marketing Team and sizable Marketing budget preferred
• Strong organizational and time management skills

Benefits

• Annual paid time off benefits
• A Safe Harbor 401(k) retirement plan
• Comprehensive wellness plan
• Life and Long-Term Disability insurance
• Competitive health care plan with low deductibles.
• Nine paid holidays are provided annually.
• Dental & Vision insurance.

Training + Development

Interview process

Visa Sponsorship

Security clearance