Manage and meet monthly, quartley, and annual goals, report on performance against KPI's including lead volume, ROI, conversion rates, and team development.
Oversee execution of event and grassroots marketing strategies, including home shows, retail
Manage provided budgets to maximize ROI
Promote a culture of accountability, learning, and energy, with clear KPIs and coaching routines.
Own and manage event marketing budgets with discipiline and creativity, driving strong ROI andimpactful customer experiences.
Engage potential customers and schedule in-home consultations with Sales Representatives
Determine and set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager
Develop scalable programs that reflect The Great Day Way, emphasizing excellence in execution, a customer-first mindset, and strong team development.
Own and manage retail marketing budgets with discipline and creativity, driving strong ROI and impactful customer experiences.
Manage and approve payroll entries and updates
Conduct performance reviews with the Lead Generation/marketing team
Evaluate data and results to identify areas of improvement
Oversee execution of retail marketing strategies, including in-store marketing, retail events, and B2B partnerships.
Develop standards for localized marketing efforts, ensuring consistency in brand representation and quality of experience.
Develop training programs for existing local staff and new hires
Assist oversight of event marketing strategies, including home shows, festivals, and local sponsorships.
Optomize and generation process to exceed booked, issued, and sales targets.
Recruit, train, and inspire a high-performing, geographically dispersed team of retail marketers.
Create and lead a unified retail marketing vision across all brands and divisions.
Manage and meet monthly, quarterly, and annual goals; report on performance against KPIs, including lead volume, ROI, conversion rates, and team development.
Support Corporate Marketing functions where necessary
Optimize lead generation processes to exceed issued and conversion rate targets.
Develop, manage and execute a workforce plan to deliver quality capacity and capabilities for retail marketing.
Hire, train, and maintain a team of retail marketers across multiple locations
Contribute content social media and company culture efforts
Requirements
leadership
bachelor's
3+ years
retail marketing
travel
driver's license
Proven leadership in building and scaling multi-location teams and programs; national/multi-brand experience preferred.Bachelor’s degree or equivalent experience;
Excellent communicator who inspires, coaches, and drives outcomes through people.
Experience in the home improvement, franchise, or direct-to-consumer industries a plus.
Willingness to travel regularly to your office, events & stores within your market, as well as other markets if chosen to attend.
Deep understanding of retail marketing dynamics, including in-store marketing, event execution, local partnerships, community engagement, and staffing.
3+ years of experiencein retail/field/event marketing, grassroots lead generation, or related roles in high-performance, growth-oriented businesses.
Ability to engage for extended periods at events & stores and manage occasional physical demands (display materials, standing, walking).
Strong ability to set vision, organize systems, and lead through influence in a matrixed environment.
marketing, communications, or business discipline preferred.
Valid driver’s license and reliable transportation required.
Benefits
events, festivals, local sponsorships, B2B partnerships, and neighborhood outreach.
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
40 Years
Industry Expertise
The company has been a trusted partner in home improvement for decades, demonstrating long-term commitment and experience in the industry.
Founded with a vision to transform homes and outdoor spaces into personal retreats.
Offers a wide range of custom solutions from sunrooms to patios and decks.
A leader in residential home improvement, delivering high-quality craftsmanship.
Serves homeowners looking to enhance their living spaces with personalized solutions.
Expertise spans design, construction, and installation of outdoor living structures.
Has a reputation for exceptional customer service, providing end-to-end project management.
Known for its commitment to precision, delivering spaces that blend style and functionality.
Typical projects include custom sunrooms, decks, and patio enclosures.
Focused on residential upgrades, with a particular emphasis on outdoor spaces.
Culture + Values
Building strong, lasting relationships with customers, employees, and the community.
Delivering superior service through quality workmanship, innovation, and integrity.
Fostering a collaborative work environment where employees are empowered to contribute ideas and efforts.
Creating a positive work culture where everyone’s contribution is valued.
Environment + Sustainability
By 2030
Net Zero Goal
The company aims to achieve net zero emissions, marking a significant commitment to combating climate change.
Committed to reducing environmental impact through sustainable practices in daily operations.
Focus on energy-efficient solutions and sustainable materials in product offerings.
Minimizes waste through recycling and optimized production processes.
Inclusion & Diversity
Fosters an inclusive and diverse workplace, focusing on fair opportunities for all employees.
Strives for gender equity with an ongoing commitment to hiring and promoting women in leadership roles.
Has implemented a range of initiatives to increase diversity across departments and leadership levels.