Lead Generator Manager

Description

• Manage and meet monthly, quartley, and annual goals, report on performance against KPI's including lead volume, ROI, conversion rates, and team development.
• Oversee execution of event and grassroots marketing strategies, including home shows, retail
• Manage provided budgets to maximize ROI
• Promote a culture of accountability, learning, and energy, with clear KPIs and coaching routines.
• Own and manage event marketing budgets with discipiline and creativity, driving strong ROI andimpactful customer experiences.
• Engage potential customers and schedule in-home consultations with Sales Representatives
• Determine and set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager
• Develop scalable programs that reflect The Great Day Way, emphasizing excellence in execution, a customer-first mindset, and strong team development.
• Own and manage retail marketing budgets with discipline and creativity, driving strong ROI and impactful customer experiences.
• Manage and approve payroll entries and updates
• Conduct performance reviews with the Lead Generation/marketing team
• Evaluate data and results to identify areas of improvement
• Oversee execution of retail marketing strategies, including in-store marketing, retail events, and B2B partnerships.
• Develop standards for localized marketing efforts, ensuring consistency in brand representation and quality of experience.
• Develop training programs for existing local staff and new hires
• Assist oversight of event marketing strategies, including home shows, festivals, and local sponsorships.
• Optomize and generation process to exceed booked, issued, and sales targets.
• Recruit, train, and inspire a high-performing, geographically dispersed team of retail marketers.
• Create and lead a unified retail marketing vision across all brands and divisions.
• Manage and meet monthly, quarterly, and annual goals; report on performance against KPIs, including lead volume, ROI, conversion rates, and team development.
• Support Corporate Marketing functions where necessary
• Optimize lead generation processes to exceed issued and conversion rate targets.
• Develop, manage and execute a workforce plan to deliver quality capacity and capabilities for retail marketing.
• Hire, train, and maintain a team of retail marketers across multiple locations
• Contribute content social media and company culture efforts

Requirements

• Proven leadership in building and scaling multi-location teams and programs; national/multi-brand experience preferred.Bachelor’s degree or equivalent experience;
• Excellent communicator who inspires, coaches, and drives outcomes through people.
• Experience in the home improvement, franchise, or direct-to-consumer industries a plus.
• Willingness to travel regularly to your office, events & stores within your market, as well as other markets if chosen to attend.
• Deep understanding of retail marketing dynamics, including in-store marketing, event execution, local partnerships, community engagement, and staffing.
• 3+ years of experiencein retail/field/event marketing, grassroots lead generation, or related roles in high-performance, growth-oriented businesses.
• Ability to engage for extended periods at events & stores and manage occasional physical demands (display materials, standing, walking).
• Strong ability to set vision, organize systems, and lead through influence in a matrixed environment.
• marketing, communications, or business discipline preferred.
• Valid driver’s license and reliable transportation required.

Benefits

• events, festivals, local sponsorships, B2B partnerships, and neighborhood outreach.

Training + Development

Interview process

Visa Sponsorship

Security clearance