Sr. Events Technology Manager

Description

• Appointment Scheduling and Meeting Management (Jifflenow); This platform is crucial for ensuring sales and executive meetings are scheduled and tracked efficiently.

Requirements

• Dashboard Development: Ability to design, build, and maintain interactive, high-level event dashboards in Tableau to visualize event performance, budget vs. actuals, lead generation metrics, and ROI, in partnership with the Marketing Ops team.
• Campaign & Lead Management: Ability to create and manage Salesforce Campaigns, link event registrations to Leads/Contacts, and ensure proper lead scoring and routing post-event.
• In-App Design & Branding: Ability to manage event website design, branding, and mobile app content structure.
• 6-8+ years in event marketing and conference management, with extensive experience in technology platforms.
• Salesforce Mastery (Admin/Power User Level):
• Marketo Proficiency (or similar to Eloqua, HubSpot, Pardot):
• Data Visualization and Business Intelligence (Tableau); This enables the strategic analysis required of a Tier 1 event program.
• Strong analytical and business impact reporting and presentation skills.
• Strong critical thinking, creative mindset, entrepreneurial spirit, and ability to implement innovative ideas effectively.
• Nurturing & Follow-up: Expertise in using event status updates (Registered, Attended, No Show) as triggers for automated Marketo nurturing campaigns and sales alerts.
• Cvent certification is strongly preferred.
• Certification: Cvent Certification (e.g., Certified Event Planner) is highly preferred. An expert-level Proficiency in Cvent (or similar platforms like Bizzabo, Splash, Rainfocus, and Swoogo) is required.
• Travel: Up to 30-40% annual travel may be required for on-site event technology support.
• Integration with CRM: Specific expertise in integrating Jifflenow with Salesforce to ensure meeting data, attendee engagement, and sales opportunities are automatically logged and attributed.
• Exceptional skills in cross-functional collaboration, with all levels of the organization and external vendors.
• Experience with AI-powered event tools that will scale event programs: Leads event operations using AI tools to improve planning, efficiency, and execution. Sets the pace for smarter, data-driven events that run smoothly and deliver great attendee experiences.
• Reporting: Ability to work with Salesforce reporting tools to analyze event impact on the sales pipeline and revenue.
• Advanced Features: Experience with attendee engagement features, session tracking, badging, and API integration capabilities.
• Bi-Directional Integration: Proven experience managing the bi-directional sync between the registration platform (Cvent) and Marketo.
• Ability to build, articulate, and present presentations to various audiences.
• Data Mapping: Expert knowledge in mapping event data fields (from Cvent/Jifflenow) to corresponding fields in Salesforce to maintain data integrity.
• CRM and Marketing Automation Integration (Salesforce & Marketo); This is the core for lead management, attribution, and follow-up.
• Experience designing technology strategies that align with business objectives.
• Data Sourcing: Proficiency in connecting Tableau to event platform APIs or the centralized data warehouse.
• Tableau Expertise (or tools similar to Power BI):
• Proficiency in Cvent, Jifflenow, Captello, AirTable, ContractWorks, and Sendso.
• Resourceful problem-solver with strong collaboration skills to navigate complex situations.
• Jifflenow Proficiency: Deep understanding of the platform's functionality for scheduling one-on-one meetings, managing meeting space logistics, and integrating with the Sales team calendars.
• BA/BS degree or higher.
• Willingness or ability to train events and cross-functional teams on technology platforms.
• Configuration & Build: Mastery of building complex registration workflows, custom forms, payment processing, and confirmation pages for diverse event types (in-person, virtual, hybrid).

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance