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Senior Manager, Content & Brand Strategy
Preferred Apartment Communities
Lead brand storytelling, content creation, and creative oversight for multifamily properties
6d ago
$135,000 - $150,000
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Atlanta, GA
Hybrid
Company Size
- Employees
Service Specialisms
Property Management
Real Estate Investment
Multifamily Housing Operations
Sustainability Services
Environmental, Social & Governance (ESG) Reporting
Sector Specialisms
Multifamily Housing
Retail
Real Estate Financing
Grocery Anchored Shopping Centers
Class A Multifamily Properties
Role
What you would be doing
content management
visual media
brand consistency
social media
branding strategy
messaging framework
- Support transitions and acquisitions with tailored branding strategies.
- Partner with cross-functional teams to ensure timely and relevant updates.
- Manage content across internal platforms including Asana, Jostle, Engage, and SharePoint.
- Oversee production of visual media including signage, branded gifts, and campaign assets.
- Collaborate with the Graphic Designer to maintain high-quality creative output.
- Provide creative direction and feedback to internal designers and external partners.
- Guide social media strategy and execution in alignment with brand goals.
- Lead branding efforts for property-level experiences including signage, branded materials, and resident touchpoints.
- Develop and maintain a cohesive brand voice across all platforms and properties.
- Lead messaging strategy for resident communications, corporate initiatives, and marketing campaigns.
- Monitor feedback and sentiment to inform content improvements and issue resolution.
- Ensure brand consistency across signage, digital assets, and onsite experiences.
- Develop resident messaging frameworks that support retention, engagement, and reputation.
What you bring
bachelor's
10+ years
copywriting
design principles
asana
leadership
- Some travel required to the properties at least once a month plus key company conferences and industry events
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA or equivalent experience a plus
- Experience in multifamily or property management marketing strongly preferred.
- Own copywriting for resident messaging, social media, corporate communications, and digital platforms.
- Experience with signage and wayfinding
- 10+ years of experience in brand strategy, content creation, or marketing communications.
- Strong understanding of design principles and creative production workflows.
- Exceptional writing, editing, and storytelling skills.
- Familiarity with internal communication platforms (Asana, Box, Jostle, Engage, SharePoint).
- Ability to thrive in a fast-paced, growth-oriented environment.
- Proven leadership experience with direct reports and cross-functional collaboration.
- 401(k) matching
- Company Paid Life insurance
- Referral program
- Parental leave
- Generous Health-No Cost and Low Cost
- Bonus Programs
- Generous Paid time off
- Company paid Dental and Vision insurance
- Tuition reimbursement
Information not given or found
Interview process
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Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
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Company
Overview
2008 Founded
Year Established
The company was established in 2008 as a foundational step in its journey to become a key player in real estate investment.
- Primarily invests in and manages high-quality multifamily communities and commercial properties across the U.S.
- Successfully built a diverse portfolio focused on long-term value and attractive returns for investors.
- Portfolio spans multifamily apartments, shopping centers, and office buildings in key U.S. markets.
- Business model revolves around acquiring, owning, and managing real estate with an emphasis on growth and sustainability.
- Known for its hands-on approach to property management and high operational standards.
- Deep expertise in the residential sector has positioned it as a key player in multifamily housing across major metropolitan areas.
- Expanded its reach, securing numerous high-profile investments in both residential and commercial markets.
- Integrity and Transparency
- Respect and Teamwork
- Excellence in Service
- Passion for Performance
- Commitment to Innovation
2050
Net-Zero Target
They aim to achieve net-zero carbon emissions by this year, demonstrating a long-term commitment to sustainability.
- Focus on energy-efficient building operations, water conservation, and waste reduction.
- The company invests in sustainability initiatives that reduce environmental impact while improving property performance.
- Ongoing efforts to incorporate renewable energy solutions into new and existing properties.
- Development of green-certified buildings to enhance environmental sustainability.
Growing female executives
Percentage of female executives in leadership roles
Reflects the company's commitment to gender diversity and equal representation in leadership positions.
- The company is dedicated to fostering a diverse and inclusive workplace where everyone is respected and valued.
- Ongoing initiatives to ensure equal opportunities for employees across all demographics.
- Regular employee training on inclusivity and awareness.
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