Field & Partnership Marketing Manager

Description

• Develop strategies to enhance brand presence in key local markets and foster brand loyalty among customers.
• Develop localized marketing plans aligned with overall business goals, considering specific needs of the local market, including tool kits to support franchisees
• Assist the marketing team when needed
• Conduct regular restaurant visits in the GTA Region and eventually other provinces to provide local marketing knowledge, training, and support.
• Maintain strong relationships with franchise partners, offering marketing support and resources to enhance local outreach.
• Plan and host offline events.
• Develop localized marketing strategies tailored to each restaurant location when needed
• Collaborate with the creative department and vendors to forecast replenishment needs and coordinate storage of inventory.
• Partner with the creative team to develop event-specific marketing materials.
• Collaborate with corporate partners to develop co-marketing initiatives that align with brand values and business goals.
• Build and develop a strong regional leadership pipeline
• Present regular updates to stakeholders, highlighting successes and opportunities for growth.
• Conduct site visits to assess and improve brand standard adherence at restaurants
• Support New Restaurant Openings, pop-up activations, and business development events
• Collaborate with the marketing team to align local campaigns with overarching brand initiatives.
• Plan and manage community engagement events, such as grand openings, local sponsorships, and CSR initiatives.
• Conduct in-depth market research to understand local demographics, consumer trends, and competitive forces, as well as understand the current customer base in a specific region
• Uncover and leverage insights to build recommendations, strategy, and add value to annual growth plans
• Collaborate across departments to ensure consistent brand representation and guest experience
• Use omnichannel marketing best practices
• Act as a brand ambassador, ensuring consistency in messaging and representation across all partnerships and local marketing efforts.
• Collaborate with the marketing team and provide insights to shape and influence the development and execution of marketing initiatives, to ensure they are aligned with the needs of our franchisees.
• Set measurable marketing goals and KPIs for the local market
• Track your marketing campaigns and determine the most successful ones
• Ensure all logistics, including vendor management, on-site coordination, and post-event reporting, are handled seamlessly.
• Develop and manage the inventory of all Grand Opening assets and replenish as needed.
• Track and report on the performance of marketing initiatives, focusing on ROI and engagement metrics.
• Partner with franchisees and coordinate events through local teams, including store openings, anniversary celebrations, and event sponsorships, including but not limited to holiday and seasonal promotions.
• Lead marketing excellence in all restaurants
• Contribute to the development of marketing tool kits and materials, including presentations, flyers, point-of-purchase materials, and marketing training manuals.

Requirements

• Proficiency in data analysis and reporting tools to measure campaign success and ROI.
• Experience in the foodservice or hospitality industry is a must.
• Proven experience in developing and executing local marketing strategies, preferably within the Canadian market.
• Knowledge of local markets and community engagement best practices.
• Understanding of influencer marketing and co-branding strategies.
• Strong understanding of Canadian consumer behavior, marketing trends, and regional differences.
• Local Marketing Tool kits and creative assets.
• Proven track record of building and maintaining strategic relationships and executing successful marketing campaigns.
• Exceptional organizational and project management skills, capable of handling multiple tasks simultaneously.
• 5+ years of experience in local store marketing, or related roles
• Ability to support franchisees with localized campaigns tailored to specific communities across Canada.
• Creative problem-solving abilities and a proactive approach to identifying marketing opportunities.
• Project management: Ability to manage multiple time-sensitive projects across Local Marketing and Activations to fuel growth in the Canadian market.
• Familiarity with digital marketing platforms and tools, including social media, email campaigns, and CRM systems.
• Experience working with multi-unit brands, franchises, or decentralized marketing structures is an asset.
• Strong interpersonal and communication skills with the ability to build relationships with diverse stakeholders.
• Bachelor’s degree in marketing, Business Administration, or a related field.

Benefits

• This is a very dynamic role and a hybrid position with a combination of in-office and frequent travel (GTA and surroundings, and eventually national).

Training + Development

Interview process

Visa Sponsorship

Security clearance