The company was established in Beirut by an engineer-entrepreneur.
Expanded in 2008
Growth Period
Significant expansion into Gulf states and later into Africa and India.
34 Cities Served
Cities with Operations
Operates in 34 cities globally, serving over 62 million people and 57,000 clients.
$350–500M Annually
Annual Revenue
Generates annual revenues of approximately US $350–500 million through its services.
Culture + Values
Environment + Sustainability
80% waste recovered
Waste Management Efficiency
The company treats, recovers, and recycles more than 80% of the waste flowing through its fleet and facilities.
3,500 tonnes recycled
Recycling Achievement
Since 2015, the company has recycled over 3,500 tonnes of materials, including cardboard, paper, plastics, metals, and oil.
10 million L used cooking oil
CO₂ Reduction Target
Committed to collecting 10 million liters of used cooking oil annually in the UAE, reducing CO₂ emissions by 3 kg per liter collected.
90% CO₂ reduction
Waste-to-Renewable Methanol
Developing the Middle East's first commercial-scale municipal waste-to-renewable methanol plant, enabling up to a 90% reduction in CO₂ emissions for shipping.
Inclusion & Diversity
15,000 Professionals
Global Team Composition
The team is composed of 15,000 professionals, reflecting a wide range of perspectives and expertise from 62 different nationalities.
Ranked Best 2018
Workplace Excellence
Recognized as one of the 'Best Places to Work' in 2018, highlighting its commitment to creating an inclusive and supportive work environment.
