Vice President Marketing

Description

Reporting directly to the CEO, the VP of Marketing develops and executes comprehensive marketing campaigns and new product development that build and sustain strong sales revenue and launches new, market-driven products.

• Develop products from concept to factory production while meeting budget and timeline requirements
• Complete design and development of new products including conceptual design, material requirements, production workflows and cost analysis and is responsible for overseeing, developing, and implementing all marketing functions.
• Provide product pricing strategies and recommendations
• Provide market/industry reports and insights
• Manage a team of internal Marketing and Engineering staff and related external providers
• Lead, develop and grow an effective in-house marketing team
• Evaluate product safety, appearance, and function to ensure the design meets all performance requirements
• Design production workflows to validate the concept with prototypes in the manufacturing process
• Build personas and devise campaigns that engage, inform, and motivate consumers on Clarus’ product line
• Implement marketing plans, positioning, and go-to-market strategies
• Obtain and use internal and external data to help measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
• Lead end of life cycle analysis and recommendations for products (i.e. sku rationalization)
• Develop strong brand identity, position, and messaging
• Create and iterate designs through sketches, prototypes, and renderings; and use software to develop virtual models of designs
• Optimize material and manufacturing requirements to deliver Clarus' high-quality standard at the lowest cost
• Manage continued development of advertising technology to improve audience management, bidding, and targeting strategies
• Secure approval by making a compelling case presenting designs and demonstrating prototypes to all levels of leadership

Requirements

• Proven track record of building high-performance marketing/brand teams in growth environment, while creating a plan for scale across the marketing organization
• Bachelor's degree required; MBA preferred
• Experience managing significant marketing budgets
• Experience drafting product designs In SolidWorks, MicroStation, AutoCAD, and/or Revit
• Demonstrated results leading the design and development of successful consumer products
• Previous experience as Vice President of Marketing, Marketing Director, or other senior position
• Excellent organizational and multi-tasking skills, with attention to detail
• Proven success in the commercialization of consumer products in a manufacturing environment
• Expertise defining, analyzing, and reporting performance marketing metrics in a multi-channel environment
• Strong creative skills to design products while also being able to outline production requirements and workflows
• Excellent oral and written communication skills
• Excellent communication skills, with the ability to effectively present to all levels of the company

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance