Description

The Regional Sales Manager is responsible for developing and executing a comprehensive territory management plan that includes both reactive (bid) and proactive (negotiated) sales strategies. This role serves as the primary customer contact, builds and maintains relationships, and drives market share growth.

Key duties include acquiring new customer accounts, strengthening existing relationships, conducting market research, and acting as the main sales resource to ensure successful project outcomes. The manager also collaborates with clients on promotional programs, maintains accurate CRM/ERP data, and provides regular feedback to sales leadership.

• Develop and execute a territory management plan covering both bid and negotiated sales.
• Acquire new customer accounts and strengthen existing relationships to grow sales.
• Conduct market research and competitive analysis to identify growth opportunities.
• Serve as the primary sales resource, guiding customers to successful project outcomes.
• Collaborate with clients on programs and promotions to increase sales.
• Maintain accurate sales and opportunity data in CRM/ERP systems.
• Provide regular communication to the Sales Leader and relay customer feedback.
• Stay current on product offerings and suggest process improvements.
• Partner with marketing to launch new products and boost market share.

Requirements

The position requires a bachelor’s degree or equivalent experience and at least four years of successful sales territory development. Core competencies include strong sales acumen, effective communication, analytical capability, entrepreneurial drive, and adaptability to change.

Preferred qualifications include a bachelor’s degree in engineering, seven or more years of solution or contractor sales experience, and prior trade or power‑generation industry exposure. These additional skills enhance the ability to serve Generac’s customer base.

• Bachelor’s degree or equivalent work experience required.
• Minimum of 4 years successful sales territory development experience.
• Demonstrated sales acumen and disciplined territory‑management practices.
• Excellent verbal and written communication and active listening skills.
• Analytical ability to interpret metrics and competitive positioning.
• Entrepreneurial self‑starter capable of managing multiple projects.
• Adaptable to changing environments, processes, and market conditions.
• Preferred: Bachelor’s degree in Engineering.
• Preferred: 7+ years solution or contractor sales experience.
• Preferred: Trade or power‑generation industry background.
• Occasional travel; physical duties include standing, walking, and lifting up to 25 lb.

Benefits

Compensation ranges from $104,100 to $165,700, variable short‑term and long‑term incentives, and is adjusted for location, experience, and certifications. The role involves occasional travel and physical tasks such as standing, walking, and lifting up to 25 pounds.

• Salary $104,100‑$165,700 (location‑adjusted) plus short‑term and long‑term incentives.

Training + Development

Interview process

Visa Sponsorship

Security clearance