Description

The Promoter Manager leads hiring, training, and coaching of marketing associates across territories, with a focus on generating cost‑effective leads for the sales team. This role oversees all promoters in a designated region, requiring extensive travel, and is responsible for building the face‑to‑face (F2F) program from the ground up.

• Build the F2F program from the ground up, including strategy, processes, staffing model, reporting, and performance standards
• Recruit, train, and manage field representatives to ensure consistent execution, strong performance, and brand-aligned customer interactions
• Identify challenges and develop solutions within each market
• Identify, source, and secure high-value retail and event partnerships (big box stores, local retailers, community events, home shows, and specialty venues)
• Develop and foster ongoing positive working relationships with the business leadership, vendors, and customers
• Design scalable event and retail activation playbooks, including booth standards, messaging, staffing guidelines, and customer experience flows
• Lead, assist, and motivate employees to meet and exceed sales goals
• Analyze performance data to optimize venues, shift investments, and continuously refine the F2F strategy
• Responsible for submitting all paperwork completely and accurately
• Responsible for accurately tracking and communicating all activity to Retail Operations
• Manage event and retail budgets, including forecasting, ROI analysis, and vendor negotiations

Requirements

The position demands the ability to stand for extended periods and occasionally lift up to 50 lb, as work is performed in kiosks, showrooms, and at external vendor locations. Travel is required and work hours vary by season, often including nights, weekends, and 45‑55 hours per week to coach, pitch, and lead by example.

Proficiency with Microsoft Office 365 and the ability to learn systems such as ADP, Lead Perfection, Salesforce, and other field‑marketing tools is essential. The manager must be tech‑savvy, implementing and optimizing digital lead generation, geo‑fencing, and CRM attribution technologies.

• At least 5 years of leadership experience in Face-to-Face lead acquisition with regional or national scope (Preferred industry experience: home-improvement, solar, telco or similar high-ticket B2C)
• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
• Data-driven, with experience using analytics to drive decisions and performance; teaches managers and promoters how to self-diagnose KPIs to improve performance
• Talent Management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems, increasing lead volume while improving efficiency
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel as needed to support field teams and campaigns
• Hands-on Leader who regularly spends time in the field coaching and demonstrating lead generation
• Tech savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
• Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance