Marketing and Communications Lead

Company logo
Loram Maintenance Of Way, Inc.
Leading global provider of railway track maintenance services and equipment.
Oversees global marketing operations and communications strategy and execution.
5 days ago ago
$75,450 - $113,250
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Hamel, MN
Remote
Company Size
934 Employees
Service Specialisms
Track Maintenance
Railroad Equipment
Rail Grinding
Geotechnical Services
Asset Management
Railway Inspection
Train Control Systems
Railroad Engineering
Sector Specialisms
Rail Maintenance
Rail Grinding
Ballast Cleaning
Drainage Maintenance
Rail Handling
Track Inspection
Geotechnical Services
Friction Management
Role
What you would be doing
intranet management
content creation
social media
metrics tracking
campaign monitoring
communications calendar
  • Implement tactics supporting communication strategies for organizational and business change initiatives.
  • Writing, editing and proofing communications targeted for field, office and subsidiary teams
  • Seeks new methods to boost internal awareness of key events, launches, programs, and community initiatives.
  • Writes and edits digital medica content
  • Establishes user and engagement metrics.
  • Manages Loram’s intranet to support effective global communications
  • Contributes to Global Access (intranet) content, assists stakeholders, manages freelance writers, and drafts content.
  • Writing Marketing scripts for publications
  • Monitor campaign workflows
  • Drafts and presents design proposals and special communications projects to management.
  • Leads and maintains customer-focused segmentation strategies to identify key markets and customers.
  • Research, writes and implements intranet news, bulletins and email announcements.
  • Manages social media platforms and provides global guidelines to maintain brand standards.
  • Curates and documents corporate events for sharing across digital and internal platforms
  • Defines value propositions stories for product launches
  • Supports policies and procedures for communications that reflect corporate identity and promote mission, vision, and values
  • Partners with Executives to improve internal communications, morale, and culture.
  • Prepares and delivers internal presentations
  • Collaborates with Marketing to create innovative content and tools (videos, podcasts, blogs, etc.).
  • Develops user procedures, guidelines and documentation; ; supports employee training on internal processes.
  • Identifies and leverages opportunities to promote the organization through internal communications.
  • Develops and manages an integrated communications calendar.
What you bring
ms excel
ms teams
graphic design
video editing
problem solving
communication
  • May lift up to 30 lbs. occasionally
  • Can tolerate variable and sometimes challenging conditions during visits or inspections of company equipment in a railroad environment.
  • Proficient knowledge of MS Office applications, including MS Teams, and MS Excel (intermediate level of Excel)
  • Strong attention to detail and task oriented
  • Ability to work independently, problem solve, and make recommendations for process improvements and drive them to completion
  • Graphic Design skills (provide samples if so)
  • Demonstrate strong written and oral communication skills, with emphasis on customer focus
  • Prolonged periods sitting at a desk using phone & computer
  • Video shooting and/or editing capabilities
  • High level of accuracy and integrity; ability to handle confidential information with discretion
  • Excellent verbal and written communication skills, able to create compelling messaging for a variety of audiences inclusive of value proposition stories.
  • Ability to create and translate editorial content into a visually appealing finished product, with graphic and multimedia components as needed
Benefits
Information not given or found
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
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Company
Overview
Founded in 1954
Year Established
The company was established in 1954 as a ballast-cleaning contractor.
98% reliability
Fleet Reliability
The company maintains a highly reliable fleet with 98% operational uptime.
Hundreds of millions in revenue
Annual Revenue
Generates hundreds of millions of dollars annually through various service offerings.
27 countries
Global Presence
Serves clients in over 27 countries with advanced rail maintenance solutions.
  • Revolutionized track maintenance by automating ballast cleaning.
  • Expanded into rail grinding, inspection, geotechnical services, friction management, and OEM equipment manufacturing over decades.
  • Operates advanced computer-guided grinders for rail grinding and inspection worldwide.
  • Projects include deep ballast cleaning, rail profile restoration, material handling, and structural monitoring.
  • Introduced Railvac trench-cleaning cars and data-driven digital inspection platforms in the 2000s.
  • Absorbed Rail Vehicle Engineering in 2016, creating Loram UK for heavy overhaul and rolling-stock services.
  • Grinding trains feature built-in firefighting systems and on-site crew accommodations.
Culture + Values
  • Safety is our top priority.
  • Integrity is fundamental to our business.
  • We are committed to delivering value to our customers.
  • Innovation drives continuous improvement.
  • We strive for operational excellence.
  • We value our employees and encourage personal and professional growth.
  • Collaboration and teamwork enable our success.
Environment + Sustainability
2050 Target
Net-Zero Emissions Goal
The company aims to achieve net-zero greenhouse gas emissions by 2050, demonstrating a strong commitment to addressing climate change.
  • Committed to reducing its environmental impact.
  • Focuses on energy efficiency, resource conservation, and waste reduction in operations.
  • Implements sustainable practices in product design and manufacturing.
  • Works with customers to enhance the environmental performance of railroads.
Inclusion & Diversity
  • Fosters a culture of inclusivity and respect for all employees.
  • Supports diverse talent recruitment and development.
  • Encourages diverse perspectives to drive innovation and collaboration.
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Marketing and Communications Lead at Loram Maintenance Of Way, Inc. in Hamel, MN