Description
abm campaign
full funnel
hubspot
a/b testing
performance reporting
case studies
We’re seeking a commercially driven Marketing Manager to lead go‑to‑market execution for a portfolio of applications within the Construction Business Unit, owning demand generation and guiding the shift from application‑led to platform‑led, customer‑centric marketing.
The role offers ownership of marketing activities tied to revenue, cross‑sell, and platform adoption goals, the chance to develop high‑value ABM campaigns, and direct involvement in customer storytelling while working in a collaborative, high‑impact environment where marketing drives business success.
- Define and execute marketing plans targeting ICPs and personas, including cross‑sell and ABM campaigns.
- Own full‑funnel campaign planning and delivery across email, digital, webinars, social media, and events.
- Create and manage campaign content, landing pages, nurture flows, and conduct A/B testing using HubSpot and AI tools.
- Track and report campaign performance via HubSpot, Salesforce, and Monday.com, refining tactics to boost conversion and ROI.
- Partner with Sales to develop customer case studies, testimonials, and proof points that are metric‑driven and commercially relevant.
- Collaborate with Product Marketing and Sales Enablement to ensure consistent messaging and support field teams.
- Stay informed on competitive dynamics and market insights to keep campaigns relevant.
Requirements
b2b marketing
demand generation
abm
hubspot
salesforce
collaboration
- 3–5 years of B2B marketing experience with proven demand generation and ABM delivery.
- Demonstrated ability to run multi‑channel campaigns with a test‑and‑learn mindset.
- Proficient in HubSpot and Salesforce for campaign management and optimization.
- Strong cross‑functional collaboration skills in fast‑moving teams.
- Excellent written and verbal communication, translating ideas into execution.
Benefits
Our values—United, Trusted, Agile, and Driven—encourage employees to bring their whole selves to work, and we support work‑life balance with hybrid arrangements, modern collaborative offices, and a strong focus on well‑being.
We provide generous benefits including 25 days of annual leave plus public holidays, a 4% matched pension, private medical insurance, a fitness allowance, Dell discounts, a car scheme, and a commitment to environmental sustainability as a carbon‑neutral company.
- 25 days annual leave plus public holidays, increasing with tenure.
- 4% pension match, income protection, and life assurance.
- Private medical insurance and access to an award‑winning benefits platform.
- £100 fitness club allowance, Dell discounts, and a company car scheme.
- 24/7 mental health support through a dedicated Employee Assistance Program.
- Hybrid working model with modern collaborative office spaces.
- Paid study leave and volunteering days.
Training + Development
Information not given or found
