Designer - Content at Origin Energy in Melbourne, Victoria, Australia | Kablio

Role

Description

content creation

a/b testing

cms management

metadata governance

analytics

compliance

Create high-impact digital content that boosts customer acquisition, engagement and conversion.
Use analytics, experimentation and A/B testing to continuously improve engagement and conversion.
Ensure all content meets brand, regulatory, accessibility (WCAG 2.2 AA) and content governance standards.
Work with Marketing, UX, Sales, Legal and Compliance to deliver cohesive and compliant experiences.
Support product and campaign rollouts across our customer-facing channels.
Work across teams to deliver scalable, compliant, data-driven digital content experiences.
Maintain content structure, tagging, metadata, component governance and version control to minimise risk.
Translate complex propositions into simple, customer-focused messages and structured content patterns.
Create, test and optimise content across digital sales journeys to drive performance and conversion.
Design, publish and maintain content within schema-driven CMS environments (WordPress, JSON-based components, metadata and variable binding).

Requirements

json

wordpress

html/css

ux

accessibility

regulated

Experience navigating regulated environments (energy, telco, finance) is highly regarded.
Proven experience designing, editing and optimising digital content across sales or acquisition environments.
Strong organisational skills, attention to detail and the ability to manage multiple competing priorities.
Comfort working with structured content - JSON fundamentals, WordPress, HTML/CSS or similar component-based systems.
Confidence working in cross-functional teams and influencing stakeholders at pace.
Understanding of UX principles, accessibility standards and conversion-led content design.
Ability to simplify complex ideas and write clearly, quickly and effectively across formats.

Benefits

Volunteer and cultural leave, plus opportunities to give back through the Origin Foundation.
Electricity, Gas & Broadband discounts.
Training and development through LinkedIn Learning and our Learning Hub.
Supportive leadership, a collaborative culture, and access to our Employee Share Plan.

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

police checks
auscheck
medical assessment
drug and alcohol testing

Company

Overview

170 Years

Years in the Australian Energy Sector

Origin Energy has been a leader in Australia's energy sector for over 170 years.

It plays a key role in powering homes and businesses across the country, providing both traditional energy and renewable sources.
The company operates in electricity and gas retailing, energy generation, and the development of large-scale renewable projects.
With an eye on the future, Origin is heavily investing in renewable energy technologies like solar and wind.
Notable projects include large-scale solar farms and wind energy ventures that contribute significantly to Australia's energy transition.
Origin Energy also specializes in gas exploration and production, ensuring energy security for the nation.
The company's history includes major milestones such as the establishment of its integrated business model to meet growing demand for cleaner energy.
Origin's innovative approach is reflected in its pioneering efforts to combine energy retailing with a move toward sustainable, low-carbon energy solutions.

Culture + Values

People‑first
Progressive
Supportive
Mission‑driven: purpose to “get energy right for our customers, communities and planet”

Environment + Sustainability

50% Scope1&2

Emission Reduction Target

The company aims to halve Scope 1 and 2 emissions by 2032 compared to FY2017 baseline.

25% Scope3

Emission Reduction Target

Aims to reduce Scope 3 emissions by 25% from FY2017 baseline by 2032.

40% Emissions Intensity

Reduction Target

Targeting a 40% reduction in Scope 1, 2 & 3 equity emissions intensity by 2030 versus FY2019 baseline.

708kW Solar System

Solar Installation

Installed a 708 kW solar system at Dreamworld, reducing annual power usage and emissions by ~21%.

Exit coal-fired generation by 2032 (first being Eraring Power Station)
FY2021 performance: Scope 1 & 2 emissions down 10% vs base year; Scope 3 down 19%
Renewables & storage account for ~20% of owned/contracted generation capacity
Installed >1.8 million small-scale solar systems; deployed large-scale solar, wind and battery farms
Implemented virtual power plants, green power plans, carbon-offset add-ons and Spike demand-response programs
Assisted business customers via Origin Zero to install e.g. a 708 kW solar system at Dreamworld, cutting ~21% of its annual power usage and emissions

Inclusion & Diversity

Targets for gender equality and working-parent support policies
Stretch Reconciliation Action Plan and Indigenous Employee Network
Pride@Origin committee and gender-affirming support program with manager guidance tools
Acknowledged as Employer of Choice for Gender Equality by WGEA
Digital learning rollout providing awareness across diverse genders, sexes and sexualities
Public support for employees affirming gender socially, legally and medically

Articles

Careers at Origin Energy

Sustainability at Origin

Renewable Energy Projects

Role

Description

content creation

a/b testing

cms management

metadata governance

analytics

compliance

Create high-impact digital content that boosts customer acquisition, engagement and conversion.
Use analytics, experimentation and A/B testing to continuously improve engagement and conversion.
Ensure all content meets brand, regulatory, accessibility (WCAG 2.2 AA) and content governance standards.
Work with Marketing, UX, Sales, Legal and Compliance to deliver cohesive and compliant experiences.
Support product and campaign rollouts across our customer-facing channels.
Work across teams to deliver scalable, compliant, data-driven digital content experiences.
Maintain content structure, tagging, metadata, component governance and version control to minimise risk.
Translate complex propositions into simple, customer-focused messages and structured content patterns.
Create, test and optimise content across digital sales journeys to drive performance and conversion.
Design, publish and maintain content within schema-driven CMS environments (WordPress, JSON-based components, metadata and variable binding).

Requirements

json

wordpress

html/css

ux

accessibility

regulated

Experience navigating regulated environments (energy, telco, finance) is highly regarded.
Proven experience designing, editing and optimising digital content across sales or acquisition environments.
Strong organisational skills, attention to detail and the ability to manage multiple competing priorities.
Comfort working with structured content - JSON fundamentals, WordPress, HTML/CSS or similar component-based systems.
Confidence working in cross-functional teams and influencing stakeholders at pace.
Understanding of UX principles, accessibility standards and conversion-led content design.
Ability to simplify complex ideas and write clearly, quickly and effectively across formats.

Benefits

Volunteer and cultural leave, plus opportunities to give back through the Origin Foundation.
Electricity, Gas & Broadband discounts.
Training and development through LinkedIn Learning and our Learning Hub.
Supportive leadership, a collaborative culture, and access to our Employee Share Plan.

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

police checks
auscheck
medical assessment
drug and alcohol testing

Company

Overview

170 Years

Years in the Australian Energy Sector

Origin Energy has been a leader in Australia's energy sector for over 170 years.

It plays a key role in powering homes and businesses across the country, providing both traditional energy and renewable sources.
The company operates in electricity and gas retailing, energy generation, and the development of large-scale renewable projects.
With an eye on the future, Origin is heavily investing in renewable energy technologies like solar and wind.
Notable projects include large-scale solar farms and wind energy ventures that contribute significantly to Australia's energy transition.
Origin Energy also specializes in gas exploration and production, ensuring energy security for the nation.
The company's history includes major milestones such as the establishment of its integrated business model to meet growing demand for cleaner energy.
Origin's innovative approach is reflected in its pioneering efforts to combine energy retailing with a move toward sustainable, low-carbon energy solutions.

Culture + Values

People‑first
Progressive
Supportive
Mission‑driven: purpose to “get energy right for our customers, communities and planet”

Environment + Sustainability

50% Scope1&2

Emission Reduction Target

The company aims to halve Scope 1 and 2 emissions by 2032 compared to FY2017 baseline.

25% Scope3

Emission Reduction Target

Aims to reduce Scope 3 emissions by 25% from FY2017 baseline by 2032.

40% Emissions Intensity

Reduction Target

Targeting a 40% reduction in Scope 1, 2 & 3 equity emissions intensity by 2030 versus FY2019 baseline.

708kW Solar System

Solar Installation

Installed a 708 kW solar system at Dreamworld, reducing annual power usage and emissions by ~21%.

Exit coal-fired generation by 2032 (first being Eraring Power Station)
FY2021 performance: Scope 1 & 2 emissions down 10% vs base year; Scope 3 down 19%
Renewables & storage account for ~20% of owned/contracted generation capacity
Installed >1.8 million small-scale solar systems; deployed large-scale solar, wind and battery farms
Implemented virtual power plants, green power plans, carbon-offset add-ons and Spike demand-response programs
Assisted business customers via Origin Zero to install e.g. a 708 kW solar system at Dreamworld, cutting ~21% of its annual power usage and emissions

Inclusion & Diversity

Targets for gender equality and working-parent support policies
Stretch Reconciliation Action Plan and Indigenous Employee Network
Pride@Origin committee and gender-affirming support program with manager guidance tools
Acknowledged as Employer of Choice for Gender Equality by WGEA
Digital learning rollout providing awareness across diverse genders, sexes and sexualities
Public support for employees affirming gender socially, legally and medically

Articles

Careers at Origin Energy

Sustainability at Origin

Renewable Energy Projects