Social Media & Content Specialist

Description

• Create and maintain a content calendar for social media (incl. reels, stories, images), blog posts, and other digital channels.
• Produce high-quality short and long form content, including photography, videography, and graphic design.
• Develop and execute content strategies aligned with business goals.
• Provide monthly and quarterly performance reports
• Oversee website updates, ensuring an optimized user experience.
• Generate monthly performance reports for social media and website analytics.
• Coordination of Presentation Centre operations and launches including set-up, supplies coordination, auctions, deficiencies and shut downs.
• Implement SEO best practices to improve search rankings.
• Track and analyze website traffic, impressions, and engagement metrics.
• Conduct keyword research and develop an SEO best practices handbook.
• Manage and grow social media platforms (Instagram, Facebook, YouTube, LinkedIn), tailoring content for each audience.
• Engage with audience through direct messages, comments, polls and community management.
• Support and coordinate events including project launches, Realtor functions, and client appreciation gatherings, managing logistics, catering, venue setup, and communications across digital and traditional media (ie. Eblasts, social media, signage etc..)
• Complete marketing administrative work such as invoicing, vendor payment forms, budget reports and liaising with accounting.

Requirements

• A valid driver’s license and a vehicle are required
• Proficiency in photography, videography, and drone operation
• Understanding of Vancouver’s residential real estate development industry is required
• Strong understanding of social media platforms and content creation tools (ie. Canva, Adobe Suite etc..)
• Experience with Meta Business Suite, SEO, website management, and analytics tools (Google Analytics, SEMrush, etc.)
• Excellent organizational, time-management, and communication skills
• AI experience is a plus
• Minimum 3 years of experience in a related role
• Graphic design skills with the ability to create and resize print and digital ads, signage (aboards, mesh panels and misc. signs), corporate branding and eblast/promotional emails.
• Highly collaborative and flexible approach to teamwork
• Ability to perform multiple tasks simultaneously and adapt to changing priorities
• Effective working independently and as part of a team

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance