Description

Contribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account planning and analyst engagement)

Create and launch content-led thought leadership programs to create brand awareness and demand generation

Collaborate with business line, pre sales, sales teams and marketing, to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects

Utilize market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs

Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion

Report marketing related KPI’s and data for the Healthcare and Life Sciences.

Utilize data analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs

Plan and leverage industry events, large deals support programs (marketing efforts), digital marketing and ABM programs

• Collaborate with business line, pre sales, sales teams and marketing, to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects
• Create and launch content-led thought leadership programs to create brand awareness and demand generation
• Utilize market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs
• Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion
• Utilize data analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs
• Plan and leverage industry events, large deals support programs (marketing efforts), digital marketing and ABM programs
• Report marketing related KPI’s and data for the Healthcare and Life Sciences.
• Contribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account planning and analyst engagement)

Requirements

Collaborative and able to manage internal and external relationships and execute programs effectively across functions and geographies

Bachelor's degree in Engineering; ideally MBA in Marketing, Strategy, or Business Management

We seek a marketing leader who can drive commercialization strategy by designing and executing integrated programs that enhance relevance, expand market access, and deliver measurable value across multiple service lines within the Healthcare and Life Sciences industry. The ideal candidate will champion best-in-class marketing strategies, foster collaboration across global teams, and drive impactful programs that position Cyient as a leader in the HLS space.

7+ years of b2b marketing or product experience in related technology, industry, or manufacturing sector, with demonstrated capability in product, service, or solution commercialization

Strong multi-tasking skills; comfortable working on multiple projects

Strong business acumen and understanding of account-based marketing and content marketing in an international b2b environment

Proven ability to write thought leadership pieces, blog posts- and enablement

Proven track-record in successful planning and execution of digital marketing programs

Strong communication skills, both written (PowerPoint, Word) and verbal English

Ability to work in a fast pace environment and willingness to do both strategic and tactical tasks, travel as required to engage with business partners or customers

Excellent story telling capability

• Proven ability to write thought leadership pieces, blog posts- and enablement
• Collaborative and able to manage internal and external relationships and execute programs effectively across functions and geographies
• Ability to work in a fast pace environment and willingness to do both strategic and tactical tasks, travel as required to engage with business partners or customers
• 7+ years of b2b marketing or product experience in related technology, industry, or manufacturing sector, with demonstrated capability in product, service, or solution commercialization
• Strong multi-tasking skills; comfortable working on multiple projects
• Excellent story telling capability
• Proven track-record in successful planning and execution of digital marketing programs
• Bachelor's degree in Engineering; ideally MBA in Marketing, Strategy, or Business Management
• Strong communication skills, both written (PowerPoint, Word) and verbal English
• Strong business acumen and understanding of account-based marketing and content marketing in an international b2b environment

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance