Social Media & Engagement Coordinator

Description

• Work with the food service team to generate excellent digital content regarding food processes, new offerings, and leverage cultural trends.
• Manage Dana’s E-Commerce environment for pre-ordering and keep it up to date with new products and offerings.
• Are punctual and timely in providing coverage of key events for their respective Dana Units to market Dana’s offerings and build the consumer knowledge of the “Dana Experience.”
• Determine multiple stakeholders within the unit and look for opportunities to collaborate to amplify digital viewership and build our brand.
• Respond to questions, inquiries, and suggestions about Food Services with a winsome and professional manner to create a strong digital customer service culture.
• Interact with customers to gauge customer satisfaction regarding Food Services and liaise with Dana’s management team providing the pain points and work towards integrating solutions in our operations.
• Send weekly reports regarding social media KPIs to Dana’s national lead of Social Media and organically grow Digital Footprint Month-Month.
• Collect and create content to populate these handles with engaging, relevant, and value-adding material for customers.

Requirements

• Personable and enjoy interacting with school community. Ability to make everyone comfortable for content creation and creating marketing collateral.
• Able to spontaneously create polished content with mobile devices that is readily cross-pollinated or repurposed for a variety of Social Media purposes.
• Able to build rapport quickly with other customers and extract quality feedback regarding our services and offerings.
• Tactful, but creative in crafting a social media voice and persona that is aligned to the Dana brand.
• Ability to market and grow multiple social media handles for differing brand concepts.
• Working knowledge of Excel.
• Customer service experience.
• Working understanding of a variety of Social Media platforms and how best to create and funnel content through them.
• Understanding of basic social media analytics and metrics including Impressions, Reach, and Engagement across a variety of platforms including Facebook, Instagram, TikTok, etc.
• A strong team player who can work with the kitchen and frontline teams to capture content in a non-intrusive manner.
• Excellent copywriting skills.
• Experience in food service or hospitality is preferred.
• Proficient in creating a variety of Social Media content that is aligned to the Dana brand and juggling multiple handles on behalf of multiple Dana units.
• Good fundamentals around graphic design, audio/video editing, storyboarding, and managing a content calendar to ensure proper execution of the Dana Content Strategy.
• Understanding of how to build and manage brand positioning.

Benefits

• Employee Referral Program!
• Career advancement opportunities.

Training + Development

Interview process

Visa Sponsorship

Security clearance