Marketing & PR Director
Carver Companies
Lead marketing & PR, brand, demand gen, content, events, and communications for Carver.
1 months ago ago
$115,000 - $150,000
Expert & Leadership (13+ years)
Full Time
Albany, NY
Office Full-Time
Company Size
560 Employees
Service Specialisms
Construction services
Project Management
Engineering
Consulting
Property Development
Design
Turnkey
General Contractor
Sector Specialisms
Industrial
Infrastructure
Buildings
Marine
Transport
Utilities
Energy
Water Resources
Role
What you would be doing
dashboard building
marketing plans
brand governance
crisis communications
media relations
lead capture
- Translate operational advantages (safety, quality, turnaround, logistics) into simple, differentiated messages.
- Run quarterly business reviews; recommend budget and channel mix changes.
- Set proof standards (safety metrics, turnaround, quality) and enforce story quality; ensure reuse across divisions and buyer stages.
- Create executive-ready materials (board updates, speeches, op‑eds) and manage review/approvals.
- Own issues/risk monitoring and crisis communications playbooks; run escalation trees and spokesperson training with Legal/Safety/Operations.
- Build annual/quarterly marketing plans and budgets (web, SEO/SEM, paid social, email, retargeting).
- Own team design, hiring, onboarding, performance management, and talent development for Marketing & PR; build a bench of managers and specialists.
- Create a culture of safety, accountability, and continuous improvement, coach for writing, creative, and data fluency.
- Run brand governance: reviews, audits, and training; maintain templates, signage standards, and asset libraries.
- Lead a small in-house team and agency partners (PR, creative, media).
- Head the editorial board; approve content plan (case studies, capability decks, one‑pagers, video/photography, executive speeches).
- Manage the marketing/PR budget with clear ROI and compliance with brand/legal/safety standards.
- Ensure post‑event follow‑up with Sales & BD; track meetings, opportunities, and pipeline influenced/created.
- Partner with the Executive Leadership Team to align narratives, change communications, and cadence (town halls, field updates).
- Stand up an editorial calendar; capture wins from ports/stevedoring, construction,
- Build dashboards (traffic, conversion, pipeline influence, share of voice, media results).
- Monitor, analyze, and report on the effectiveness of marketing and PR campaigns; adjust strategies as needed.
- Develop and execute integrated marketing and public relations strategies aligned with organizational goals and business objectives.
- Own the annual calendar for trade shows, site events, sponsorships, and community outreach; set objectives and ROI targets.
- Run lead capture and nurture with Sales & BD; align with CRM & marketing automation workflows.
- Lead media relations and executive visibility; develop relationships with local/state media, trade press, and community leaders.
- Manage agency partners (PR, creative, media, web); run RFPs, negotiate MSAs/SOWs, set SLAs, and manage quarterly reviews.
- Lead employer brand and recruiting communications with HR; ensure safety messages are timely and consistent.
- Own the brand architecture, voice, and visual identity; ensure consistency across divisions/geographies.
- Cultivate relationships with local/state media, trade press, and community partners.
- Establish the operating model (intake process, SLAs, editorial board, brand review/approvals, production calendar) to prioritize demand and reputation work.
- Govern sponsorship policy and community partnerships to strengthen reputation and recruitment.
What you bring
hubspot
salesforce
ga4
seo/sem
linkedin ads
stakeholder management
- 8–12+ years in B2B marketing/communications; industrial, construction, maritime/logistics, or infrastructure experience is a strong plus.
- Marketing-sourced/influenced pipeline ($) and SQLs; MQL→SQL conversion.
- Event ROI (meetings, opportunities, pipeline) and content adoption by Sales.
- Own website and conversion paths, drive testing and analytics.
- Strong stakeholder management across Executives, Operations, HR, Legal, and Safety.
- Hands-on experience with CRM & marketing automation (e.g., HubSpot/Salesforce), GA4, SEO/SEM, LinkedIn Ads/Google Ads, and modern CMS.
- Excellent writing/storytelling; able to turn technical operations into compelling customer value.
- Comfort on job sites and adherence to safety protocols; travel as needed.
- Internal stakeholder satisfaction (on-time, on-brief deliverables).
- Proven track record owning brand, PR comms, and multi-channel demand programs.
- Safe Driver Bonus
- Short Term, Long Term Disability
- Paid Time Off
- Website conversion and organic growth; paid efficiency (CPL/ROAS).
- Inclusive Leadership & Team Development
- Comprehensive Medical, Dental and Vision Insurance
- Group Life Insurance
- 15% Carhart Discount for all employees-NY only
- Salary disclosure is in accordance with New York State wage transparency laws
- Employee Referral Bonus
- 401(k) with an 8% Match!
- Additional Coverage Through AFLAC
- Employee Assistance Fund
- Emergency Service Worker bonus
- Company Paid Holidays
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Interview process
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Company
Overview
36 Years
In Business
Established in 1989, the company has grown significantly over three decades.
$750M
Annual Revenue
Generated $750 million in annual revenue as of mid-2025, driving major expansions.
$13M
Pier Upgrade
Invested $13 million in upgrading the Charleston pier facilities.
100+
Industrial Pieces
Transports over 100 oversized industrial pieces annually via barge.
- Grew into a powerhouse across land and sea.
- Owns and runs the Port of Coeymans, assembling massive bridge spans and overseeing complex marine logistics.
- Typical projects include public works like rail-bridge staging, emergency infrastructure repairs, and port cargo handling.
- Handles water, sewer, and storm lines, earthmoving, dredging, quarrying, and aggregate supply along the East Coast and Canada.
- Preferred by contractors for staging and transporting oversized industrial pieces across waterways.
- Blends construction site expertise with maritime capabilities in-house, eliminating the need for external subcontractors.
- Cultivating kindness and compassion
- Always practicing honesty and integrity
- Emphasizing a diverse workplace culture
- Valuing every individual’s talents
- Fueling passion for our roles
- Giving back to our community
- Work smart, work safe, stay focused, be team-oriented and take pride in their work
- Safety, respect, accountability, hard work, teamwork, and never saying no to challenging projects
- Family-owned atmosphere where all employees feel part of the family
- “We do what we say, quickly, safely, and efficiently. We do things right the first time and are never afraid to take on new challenges.”
90% Recycled
Fabric Scrap Recycling
The company recycles cutting-waste fabrics to reduce landfill waste.
100% Packaging Recycled
Packaging Materials Recycling
All received packaging materials, boxes, and shipping items are recycled.
50% Less Waste
Employee Household Waste Reduction
Encouraging employees to recycle reduces household refuse by over 50%.
- Comply with governmental environmental rules, regulations, and permit requirements
- Conduct operations in a way that is protective of the environment by reusing and recycling materials, minimizing waste and assisting customers to efficiently achieve their goals
- Be a responsible neighbor in the communities in which they operate
- Obtain and maintain the necessary permits to operate
- Emphasizing a diverse workplace culture
- Strive to inspire our diverse, well‑rounded workforce and management team to always perform at the highest levels of safety and professionalism
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