Public Relations Associate at Via in New York, NY | USD65,000-85,000 | Kablio

Role

Description

media monitoring

press drafting

social content

coverage reporting

launch coordination

media lists

Be responsible for daily media monitoring and reporting.
Draft press releases, pitches, and messaging to support partner launch and celebration efforts, all while accurately conveying the Via brand.
Liaise closely with Rider Growth, Policy, Operations, and Partner Success teams to uncover opportunities for PR to partner on marketing efforts.
Maintain regular communication with Via commercial teams to support priority markets
Inform social media content (LinkedIn, Twitter, Facebook) related to press announcements and top media placements.
Elevate the voice of the rider and the voice of our partners in local media.
Draft monthly “Via in the News” coverage reports for global employees and investors.
Take a leading role in the coordination of global partner launches and milestone celebrations - including announcements and events.
Manage and maintain media lists, with ongoing audit of “who’s who” in the tech, transit, and local media landscape.

Requirements

2+ years

media knowledge

relationship building

creative thinker

strong communicator

pitching

Minimum of 2+ years of experience in public relations or communications, either at an agency or in-house.
Understanding of the media landscape.
Energetic and personable, able to build relationships with partner press teams and internal stakeholders, manage launch events, and local media on the ground.
Creative thinker who can develop out-of-the box solutions and storylines.
Strong communicator, who is able to adapt their level of detail depending on the audience.
Excellent writer - clear, concise, and interesting.
Personal experience developing pitches and securing press coverage.

Benefits

We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
Salary Range: $65,000 - $85,000 per year

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

700+ Partners

Global Clients

Operates with over 700 partners worldwide, including municipalities, schools, and healthcare providers.

$1B+ Funding

Capital Raised

Backed by over $1 billion in funding to support growth and innovation in TransitTech.

$3.5B Valuation

Market Value

Recently valued at $3.5 billion, establishing leadership in the transit technology sector.

Founded in 2012 as a ridesharing app with algorithm-driven route optimization.
Transitioned from consumer services to a B2B TransitTech provider for public and private transit systems.
Enables microtransit, paratransit, school and employee shuttles, and non-emergency medical transport.
Technology is used across five continents, demonstrating scalability and adaptability to diverse mobility needs.
Known for transforming traditional fixed-route systems into dynamic, demand-responsive transit networks.

Culture + Values

They are driven by a shared purpose: to improve transportation by using technology to make it more accessible, efficient, and sustainable.
They foster an environment that celebrates curiosity, experimentation, and personal growth.
They believe in being clear and transparent, taking ownership, and following through.
They are relentless in their pursuit of excellence, never settling for ‘good enough.’
They work collaboratively, with a mindset of humility and a belief that they’re better together.

Environment + Sustainability

By 2040

Net Zero Goal

The company aims to achieve net-zero carbon emissions by 2040, demonstrating a strong commitment to sustainability and climate action.

Reduces carbon emissions for cities by using data-driven demand response in transit systems.
Partnerships focus on reducing vehicle miles traveled (VMT) to lower emissions.
Electric vehicle (EV) initiatives are part of their strategy to reduce their fleet’s carbon footprint and improve sustainability.

Inclusion & Diversity

40% Leadership

Female Representation in Leadership

40% of the leadership team is made up of women, reflecting significant strides in gender diversity.

30% Tech Roles

Gender Diversity in Engineering and Product Teams

Women represent 30% of the workforce in engineering and product teams, showcasing progress in gender diversity within technical roles.

Committed to building an inclusive culture where every individual feels respected, valued, and supported.

Articles

Via Arlington case study

Via for Health and Non‑Emergency Medical Transportation

Via Strategies (consulting practice)

Role

Description

media monitoring

press drafting

social content

coverage reporting

launch coordination

media lists

Be responsible for daily media monitoring and reporting.
Draft press releases, pitches, and messaging to support partner launch and celebration efforts, all while accurately conveying the Via brand.
Liaise closely with Rider Growth, Policy, Operations, and Partner Success teams to uncover opportunities for PR to partner on marketing efforts.
Maintain regular communication with Via commercial teams to support priority markets
Inform social media content (LinkedIn, Twitter, Facebook) related to press announcements and top media placements.
Elevate the voice of the rider and the voice of our partners in local media.
Draft monthly “Via in the News” coverage reports for global employees and investors.
Take a leading role in the coordination of global partner launches and milestone celebrations - including announcements and events.
Manage and maintain media lists, with ongoing audit of “who’s who” in the tech, transit, and local media landscape.

Requirements

2+ years

media knowledge

relationship building

creative thinker

strong communicator

pitching

Minimum of 2+ years of experience in public relations or communications, either at an agency or in-house.
Understanding of the media landscape.
Energetic and personable, able to build relationships with partner press teams and internal stakeholders, manage launch events, and local media on the ground.
Creative thinker who can develop out-of-the box solutions and storylines.
Strong communicator, who is able to adapt their level of detail depending on the audience.
Excellent writer - clear, concise, and interesting.
Personal experience developing pitches and securing press coverage.

Benefits

We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
Salary Range: $65,000 - $85,000 per year

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

700+ Partners

Global Clients

Operates with over 700 partners worldwide, including municipalities, schools, and healthcare providers.

$1B+ Funding

Capital Raised

Backed by over $1 billion in funding to support growth and innovation in TransitTech.

$3.5B Valuation

Market Value

Recently valued at $3.5 billion, establishing leadership in the transit technology sector.

Founded in 2012 as a ridesharing app with algorithm-driven route optimization.
Transitioned from consumer services to a B2B TransitTech provider for public and private transit systems.
Enables microtransit, paratransit, school and employee shuttles, and non-emergency medical transport.
Technology is used across five continents, demonstrating scalability and adaptability to diverse mobility needs.
Known for transforming traditional fixed-route systems into dynamic, demand-responsive transit networks.

Culture + Values

They are driven by a shared purpose: to improve transportation by using technology to make it more accessible, efficient, and sustainable.
They foster an environment that celebrates curiosity, experimentation, and personal growth.
They believe in being clear and transparent, taking ownership, and following through.
They are relentless in their pursuit of excellence, never settling for ‘good enough.’
They work collaboratively, with a mindset of humility and a belief that they’re better together.

Environment + Sustainability

By 2040

Net Zero Goal

The company aims to achieve net-zero carbon emissions by 2040, demonstrating a strong commitment to sustainability and climate action.

Reduces carbon emissions for cities by using data-driven demand response in transit systems.
Partnerships focus on reducing vehicle miles traveled (VMT) to lower emissions.
Electric vehicle (EV) initiatives are part of their strategy to reduce their fleet’s carbon footprint and improve sustainability.

Inclusion & Diversity

40% Leadership

Female Representation in Leadership

40% of the leadership team is made up of women, reflecting significant strides in gender diversity.

30% Tech Roles

Gender Diversity in Engineering and Product Teams

Women represent 30% of the workforce in engineering and product teams, showcasing progress in gender diversity within technical roles.

Committed to building an inclusive culture where every individual feels respected, valued, and supported.

Articles

Via Arlington case study

Via for Health and Non‑Emergency Medical Transportation

Via Strategies (consulting practice)