Marketing Manager
Finning
Lead integrated marketing campaigns, manage resources, and drive ROI
7 days ago ago
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Cannock Wood, England, United Kingdom
Office Full-Time
Company Size
16,000 Employees
Service Specialisms
Product support services
Fluid analysis
Customer training
Response, repair & rebuild
Financing
Rentals
Warranty (Equipment Protection Plans)
Service Information System
Sector Specialisms
Construction
Mining
Petroleum
Electric Power Generation
Education Infrastructure
Role
What you would be doing
campaign execution
data analysis
roi tracking
performance monitoring
budget management
vendor management
- Ensure all marketing activities adhere to organisational processes and stakeholder expectations.
- Oversee campaign planning and execution across UK & Ireland business segments.
- Champion a data-driven approach to marketing, focusing on targeted communications and measurable outcomes.
- Develop integrated campaigns that demonstrate clear ROI and support strategic objectives.
- Collaborate with Sales to coordinate campaign activities that drive performance and ROI.
- Represent Marketing in cross-functional initiatives, driving alignment and business growth.
- Monitor campaign effectiveness in collaboration with the Sales Excellence team.
- Lead the end-to-end delivery of marketing campaigns, ensuring timely execution and alignment with business goals.
- Develop and publish compelling marketing materials across multiple channels.
- Manage a portion of the annual marketing budget, ensuring cost control and value delivery.
- Plan and implement promotional campaigns, leveraging internal and external resources.
- Manage shared services, agencies, and suppliers to deliver high-quality outputs.
- Maintain a strong focus on results, ensuring campaigns are executed with speed and precision.
- Maintain effective partnerships with Caterpillar businesses and external agencies.
- Build strong relationships with internal stakeholders across Product, Sales, Finance, and Operations.
- Refine strategies based on performance insights to continuously improve campaign impact.
What you bring
marketing mix
agency management
cim diploma
budget management
b2b marketing
3 years
- Deep understanding of the marketing mix and how to deploy it effectively for ROI.
- Planning & Organisation: Exceptional planning skills to support multi-channel campaign delivery.
- Delivery Focus: Proven ability to manage multiple priorities and stakeholders to achieve results.
- Desirable: Experience working in mid-sized or large multinational organisations in a multi-channel marketing role.
- Agency Management: Skilled in managing external partners to deliver value-added work within SLAs.
- Desirable: CIM Professional Diploma, Marketing degree or equivalent qualification.
- Communication: Strong influencing and negotiation skills across all levels of the business.
- Proficient in budget management and agency coordination.
- Desirable: Experience in B2B marketing within sectors such as Heavy Plant, Construction, or Power.
- Essential: Demonstrated ability to manage multiple projects and priorities effectively.
- Essential: Minimum 3 years’ experience in a marketing role with a proven track record of delivering successful campaigns at pace.
- Up to date with the latest marketing trends, technologies, and communication strategies—ideally within a B2B context.
- A supportive and collaborative work environment
- A comprehensive benefits package
- Opportunities for professional growth and development
Information not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
Company
Overview
- has a rich history rooted in providing essential equipment and services to industries like construction, mining, and energy.
- operates in key global markets including Canada, South America, and the UK.
- specializes in providing solutions for heavy industries, delivering construction, mining, and energy services across vast sectors.
- plays a crucial role in powering large-scale infrastructure projects and driving resource development.
- offers parts, maintenance, and innovative technological solutions to clients worldwide.
- has supported some of the largest and most ambitious projects globally.
- has made significant strides in advancing digital technologies and remote monitoring solutions to enhance equipment performance and customer satisfaction.
- Safety First: Ensuring a safe and healthy work environment for all employees.
- Integrity: We act with integrity, doing the right thing even when no one is watching.
- Customer Success: We aim to create long-term value for our customers and build lasting relationships.
- Excellence: We strive for excellence in everything we do and continuously improve.
- Innovation: We embrace innovation to stay ahead in the industry and improve the services we offer.
- Teamwork: We work together across borders to achieve common goals and respect each other’s contributions.
2050
Net Zero Emissions Target
Achieving net-zero emissions by this year.
- Reduction of greenhouse gas emissions, energy use, and waste generation.
- Enhancing energy efficiency and sustainability practices across operations.
- Commitment to carbon neutrality across operations through energy reduction and carbon offsetting initiatives.
- Innovative technologies such as electric machines and sustainable fuel options are being adopted to lower environmental impact.
- Striving to achieve a balanced workforce with a focus on increasing female representation in leadership roles.
- Ongoing efforts from leadership to improve gender diversity and inclusion.
- Programs to ensure an inclusive environment where everyone has equal opportunities to thrive.
Kablio AIIf you're someone who helps build and power the world (or dreams to), Kablio AI is your pocket-sized recruiter that gets you hired.
Copyright © 2025 Kablio