Promoter Manager - Events and Retail

Description

• Recruit, train, and manage field representatives to ensure consistent execution, strong performance, and brand-aligned customer interactions
• Responsible for accurately tracking and communicating all activity to Retail Operations.
• Lead, assist, and motivate employees to meet and exceed sales goals.
• Responsible for submitting all paperwork completely and accurately.
• Design scalable event and retail activation playbooks, including booth standards, messaging, staffing guidelines, and customer experience flows
• Identify, source, and secure high-value retail and event partnerships (big box stores, local retailers, community events, home shows, and specialty venues).
• Manage event and retail budgets, including forecasting, ROI analysis, and vendor negotiations.
• Develop and foster ongoing positive working relationships with the business leadership, vendors, and customers.
• Analyze performance data to optimize venues, shift investments, and continuously refine the F2F strategy.
• Build the F2F program from the ground up, including strategy, processes, staffing model, reporting, and performance standards
• Identify challenges and develop solutions within each market.

Requirements

• Talent Management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems, with a track record of increasing lead volume while improving efficiency through program improvements
• Willingness to travel as needed to support field teams and campaigns
• Data-driven, with experience using analytics to drive decisions and performance. Teaches both managers and promoters/canvassers how to self-diagnosis KPIs to make performance improvements
• Tech savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
• Hands-on Leader who regularly spends time in the field coaching and demonstrating lead generation (doesn't just “talk the talk” can really “walk the walk”)
• Excellent leadership, communication, and cross-functional collaboration skills
• At least 5 years of leadership experience in Face-to-Face lead acquisition with regional or national scope (Preferred industry experience: home-improvement, solar, telco or similar high-ticket B2C)
• Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events
• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance