Analyzes lead, walk-in, buyer, and market demographics to consistently determine best-fit targets for direct marketing outreach and community action plans.
Develops and executes a community specific marketing plan for leads, walk-ins and Realtors in order to drive qualified leads and traffic to all communities.
Manages the New Home Information Manager(s),(handles online lead engagement) working together to develop strategies for one-one communication with lead and walk-ins to create engaging online content for beazer.com and social media outlets, and to achieve sales goals all while in pursuit of an excellent customer experience.
Participating member of the division leadership team, adopting the company’s core principles, attitudes, and beliefs
Creates produced assets including email, direct mail, social media, and minimal advertising, employing a template-based design program and marketing automation tool for production needs.
Helps instill a fun culture, adopting humor, teamwork, and openness to drive positive team member engagement
Provides market data and insight into land purchase opportunities.
Ensures that the production of all division and community forward-facing elements, including collateral and signage, adhere to brand standards.
Plays an integral role in the Division’s competitive market analysis, sharing data, strategy, and tactical ideas.
Tracks results for all marketing initiatives, analyzing what worked and what did not work in order to increase efficiencies for the future
Coordinates communications between communities, division(s), region, and corporate, including data analytics, strategy recommendations, and providing necessary reports.
Develops and oversees annual marketing budget including invoice management, providing monthly feedback to finance as necessary for forecast updates.
Partners with sales management to develop best-fit incentives, offers, and strategies for achieving sales goals.
Requirements
microsoft office
marketing experience
bachelor’s degree
leadership
communication
problem solving
Demonstrates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations
Strong communication skills, both written and oral
Experience in sales and marketing environment within Real Estate is preferred.
Proficiency with Microsoft Office (PowerPoint, Word and Excel).
Minimum 3 years of related marketing experience.
Frequent visitation of communities and the competition (~20% weekly).
Occasional travel to the corporate office in ATL is required (annually).
Strong leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team
Presence at occasional evening or weekend events may be required.
Acts with urgency, requiring exceptional organizational and time management skills and a focus on details.
Minimum of a bachelor’s degree in Marketing or a related field.
Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team
Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary
Typical office environment (minimum 40% weekly).
Benefits
Optional work from home (up to 40% weekly), requiring professional set up including high speed Internet, privacy, and suitable workspace
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
1985
Year Established
The company was founded in 1985 and has since become a prominent player in the U.S. housing market.
Specializes in energy-efficient homes designed to cater to various family needs and lifestyles.
Builds across multiple U.S. states, with a focus on providing affordable and sustainable housing options.
Offers a variety of home styles, including single-family and townhomes, each tailored to meet modern demands.
Creates communities that integrate well with their surroundings and provide lasting value.
Recognized for its commitment to customer satisfaction and the quality of its builds.
Continues to evolve, staying at the forefront of innovation in home design and construction.
Culture + Values
Collaboration, integrity, and excellence are the foundation for delivering quality homes and experiences.
Community-building efforts aim to positively impact customers, employees, and stakeholders.
Employees are empowered to grow both personally and professionally.
Customer satisfaction is prioritized at every stage of the homebuying journey.
Environment + Sustainability
2030
Net Zero Goal
Committed to achieving net-zero carbon emissions.
Committed to sustainability through energy-efficient homes and innovative building practices.
Aim to reduce environmental impact by integrating sustainable practices into all phases of home construction.
Incorporated energy-efficient features like Energy Star-rated appliances and smart thermostats into homes.
Continuously works to improve the environmental performance of its products and operations.
Inclusion & Diversity
Committed to fostering a culture of diversity and inclusion where all employees feel valued and respected.
Has specific goals for increasing the representation of women and minorities in leadership roles.
Tracks diversity metrics to ensure ongoing progress and accountability in creating an inclusive workplace.