Digital Marketing Specialist
Roers Companies
Develop and execute digital marketing campaigns for Roers property portfolio.
2 days ago ago
$53,000 - $69,200
Intermediate (4-7 years), Junior (1-3 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Plymouth, MN
Office Full-Time
Company Size
400 Employees
Service Specialisms
Construction services
Property Development
General Contractor
Design
Project Management
Consulting
Sector Specialisms
Residential
Multifamily Housing
Workforce Housing
Active 55+ Housing
Affordable Housing
Role
What you would be doing
email marketing
market research
campaign management
performance reporting
website development
social media
- Developing email marketing campaigns to achieve business objectives
- Secondary research on new market trends and competitors
- Working with Marketing Manager(s) and Director of Portfolio Marketing to implement marketing campaigns for our growing portfolio of brands
- Analyze and report on marketing performance
- Executing the full development and maintenance of our property websites including design, copywriting, user experience, and search engine optimization
- Implementing multi-touch marketing campaigns
- Creating content for social media channels and managing both the social media accounts and content management platform
- Overseeing marketing technology systems used to enhance reputation management and actively drive initiatives to generate more customer reviews across the portfolio
What you bring
3+ yrs
bachelor’s
wordpress
adobe
office365
seo
- Willingness to learn and explore new strategies
- 3+ years of relevant marketing experience in a corporate or agency environment
- Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field preferred
- Experience in real estate property management, leasing, and/or B2C marketing preferred.
- General knowledge of SEO practices preferred
- Strong interpersonal, oral, and written communication skills — communicates clearly, concisely, positively, and professionally
- Flexible to juggle multiple projects and priorities to meet changing deadlines
- Maintains a neat, well-groomed, and professional appearance
- Self-motivated, self-directed, organized, detail-oriented, collaborative, inquisitive, motivating, energetic, and results-driven.
- Website design and management platforms — experience with RentCafé and WordPress preferred
- Graphic design programs including Adobe Creative Suite and Canva
- Able to interact with wide range of internal and external stakeholders
- Computer skills:
- Office365 including Microsoft Word, PowerPoint, Outlook, Excel, and Teams
- Understanding sales and leasing workflows and tracking key performance indicators on a regular basis
- Health and Wellness - fitness membership reimbursement program
- Free stays in Roers’ properties guest suites
- Professional Development Opportunities
- 401(K) - 3% company match, 100% vested after 2 years of employment
- Employee Assistance Programs
- Competitive PTO - 3 weeks of PTO with immediate accrual, 7 paid holidays, 1 floating holiday, your birthday, and bereavement
- Mass email platforms including MailChimp
- Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability
- Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance
- Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment
- Charitable Match Program – Roers matches employee donations to charitable organizations
- Health Plans - Medical, dental, vision, FSA, and HSA
- Rent Discount - 20% discount for employees living in Roers Companies properties
- Family Leave - Paid birth & bonding leave
Information not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearance- candidates must pass a criminal background check and motor vehicle record.
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Company
Overview
$3.7B+ Real Estate
Total Developed Since Launch
The company has developed over $3.7 billion in real estate since its inception in 2012.
14K+ Units Delivered
Total Residential Units
They have successfully delivered over 14,000 residential units across the United States.
$650M+ Equity Raised
Private Equity Secured
The company has raised over $650 million in private equity to fund its multifamily projects.
Top 25 Apartment Developer
National Ranking
Ranked in the top 25 US apartment developers by the National Multifamily Housing Council (NMHC).
- A national multifamily powerhouse with roots in Minnesota, launching in 2012.
- Full-service in-house team handles development, construction, general contracting, and property management.
- Portfolio includes market-rate, affordable, active 55+, workforce, and mixed-use residential projects across more than a dozen states.
- Partnerships with private investors focus on high-demand neighborhoods underserved by quality housing.
- Award-winning company recognized as a Top Workplace and Developer of the Year.
- Unique perks include free guest suites in select properties and annual employee conferences, blending corporate scale with creativity.
- Passion – We are inspired by what we do
- Work Ethic – We work tirelessly to achieve results
- Teamwork – We do our best when we work together
- Integrity – We earn and keep others’ trust
- Ownership Mindset – We are empowered to make smart decisions for the business
- No publicly stated environmental or sustainability strategy found on official channels
- No disclosed net zero target date or Scope‑related emissions goals available
- No data-driven environmental metrics (e.g., energy usage, emissions reductions, renewable energy adoption) found
- No publicly available DEI strategy or initiatives found
- No gender-related statistics disclosed on leadership, workforce composition, or recruitment
- No data-driven DEI outcomes or targets available
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