Regularly report on the performance of product marketing initiatives to senior leadership, identifying areas for improvement and optimization.
Work closely with the marketing communications team to align messaging across digital, events, and channel marketing efforts.
Collaborate with the product development team to ensure that marketing strategies align with product features, benefits, and overall market needs.
Provide guidance and support to the sales team, enabling them to effectively communicate product value propositions to customers.
Translate complex technical features into compelling customer-facing narratives.
Seek continuous feedback loops between marketing, sales, product development, and customer support.
Foster strong collaborative relationships with product development, sales, operations, and other relevant departments to achieve seamless execution of product marketing initiatives.
Execute effective go-to-market plans for new product launches, ensuring successful market entry and customer adoption.
Drive thought leadership and content creation including technical blogs, webinars, and trade show collateral.
Plan and execute product launch campaigns, including coordinating cross-functional teams and managing timelines.
Embody a customer-centric mindset within the product marketing function, ensuring that all initiatives prioritize and address customer needs and pain points.
Collaborate with sales, channel partners, and other cross-functional teams to drive successful product launches and ongoing market penetration.
In collaboration with the marketing team, utilize various marketing channels, including digital marketing, social media, email campaigns, webinars, and events, to reach target audiences.
Conduct thorough market research to identify target customer segments, industry trends, addressable markets, and competitive insights.
Establish key performance indicators (KPIs) to measure the success of product marketing efforts.
Use feedback loops to identify areas for improvement and to iterate on marketing strategies in real-time.
Collaborate with cross-functional teams to ensure a seamless transition and alignment with the company's overall marketing objectives.
Implement customer journey mapping to enhance the overall customer experience with the company's solar products.
Stay abreast of industry trends, market dynamics, and competitive landscapes to identify opportunities for growth.
Develop and refine positioning and messaging that clearly articulates the value of our solar tracker solutions to utilities, EPCs, developers, and other key industry stakeholders.
Produce marketing collateral, including sales presentations, product guides, case studies, and white papers.
Utilize market intelligence to inform product marketing strategies and recommend adjustments to the product roadmap.
Requirements
bachelor's
product marketing
3+ years
salesforce
hubspot
powerbi
Bachelor's degree in marketing, business, engineering, or a related field.
Ability to manage multiple projects in a fast-paced, cross-functional environment.
Exceptional communication, storytelling, and content creation skills.
Excellent leadership and communication skills with the ability to influence and inspire cross-functional teams.
Strong understanding of the solar value chain, solar technologies, market dynamics, regulatory landscapes, and B2B marketing practices.
Comfortable working with highly technical teams and distilling technical complexity for commercial audiences.
Prior solar industry experience a plus but not necessary
Proven success in executing global product marketing strategies.
Minimum of 3 years of experience in product marketing or product management in B2B or industrial technology sectors (energy, solar, hardware/software preferred).
Proficiency in tools like Salesforce, HubSpot, Figma, PowerPoint, Adobe, Monday, PowerBI, and other data visualization platforms.
Benefits
Information not given or found
Training + Development
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Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
Founded with a vision to revolutionize solar energy, Array Technologies has grown into a leading global solar tracker provider.
The company specializes in developing cutting-edge solar tracking systems that enhance the efficiency and performance of solar power plants.
With a strong commitment to engineering excellence, Array Technologies focuses on delivering reliable, cost-effective solutions for utility-scale solar projects.
Over the years, the company has completed hundreds of large-scale projects, becoming a trusted partner for renewable energy developers worldwide.
Array Technologies' products are known for their durability and high performance in various environmental conditions, even in the harshest climates.
The company offers a unique combination of advanced technology, sustainability, and global reach, positioning it as a major player in the solar energy market.
Culture + Values
We are driven by innovation, collaboration, and accountability.
We focus on solving real-world problems by delivering reliable and cost-effective solar solutions.
We believe in constant improvement and learning, striving to improve both our products and ourselves.
We respect and value each team member’s contribution to our success.
Environment + Sustainability
2040 Net Zero
Net Zero Commitment
The company has set a target to achieve net zero emissions, contributing to global sustainability efforts.
Committed to providing solar energy solutions that help reduce global carbon emissions.
Aims to enable the world to transition to renewable energy by providing durable and reliable solar tracking systems.
Solutions help solar power plants achieve higher energy yields and greater efficiency, directly contributing to a cleaner energy grid.
Inclusion & Diversity
The company is committed to creating a diverse and inclusive environment where everyone feels valued and respected.
They strive for gender parity and have established goals to improve gender representation in leadership roles.
They are continuously monitoring and improving their efforts to enhance workplace diversity through hiring, training, and advancement programs.