Product Marketing Associate

Description

• Regularly report on the performance of product marketing initiatives to senior leadership, identifying areas for improvement and optimization.
• Work closely with the marketing communications team to align messaging across digital, events, and channel marketing efforts.
• Collaborate with the product development team to ensure that marketing strategies align with product features, benefits, and overall market needs.
• Provide guidance and support to the sales team, enabling them to effectively communicate product value propositions to customers.
• Translate complex technical features into compelling customer-facing narratives.
• Seek continuous feedback loops between marketing, sales, product development, and customer support.
• Foster strong collaborative relationships with product development, sales, operations, and other relevant departments to achieve seamless execution of product marketing initiatives.
• Execute effective go-to-market plans for new product launches, ensuring successful market entry and customer adoption.
• Drive thought leadership and content creation including technical blogs, webinars, and trade show collateral.
• Plan and execute product launch campaigns, including coordinating cross-functional teams and managing timelines.
• Embody a customer-centric mindset within the product marketing function, ensuring that all initiatives prioritize and address customer needs and pain points.
• Collaborate with sales, channel partners, and other cross-functional teams to drive successful product launches and ongoing market penetration.
• In collaboration with the marketing team, utilize various marketing channels, including digital marketing, social media, email campaigns, webinars, and events, to reach target audiences.
• Conduct thorough market research to identify target customer segments, industry trends, addressable markets, and competitive insights.
• Establish key performance indicators (KPIs) to measure the success of product marketing efforts.
• Use feedback loops to identify areas for improvement and to iterate on marketing strategies in real-time.
• Collaborate with cross-functional teams to ensure a seamless transition and alignment with the company's overall marketing objectives.
• Implement customer journey mapping to enhance the overall customer experience with the company's solar products.
• Stay abreast of industry trends, market dynamics, and competitive landscapes to identify opportunities for growth.
• Develop and refine positioning and messaging that clearly articulates the value of our solar tracker solutions to utilities, EPCs, developers, and other key industry stakeholders.
• Produce marketing collateral, including sales presentations, product guides, case studies, and white papers.
• Utilize market intelligence to inform product marketing strategies and recommend adjustments to the product roadmap.

Requirements

• Bachelor's degree in marketing, business, engineering, or a related field.
• Ability to manage multiple projects in a fast-paced, cross-functional environment.
• Exceptional communication, storytelling, and content creation skills.
• Excellent leadership and communication skills with the ability to influence and inspire cross-functional teams.
• Strong understanding of the solar value chain, solar technologies, market dynamics, regulatory landscapes, and B2B marketing practices.
• Comfortable working with highly technical teams and distilling technical complexity for commercial audiences.
• Prior solar industry experience a plus but not necessary
• Proven success in executing global product marketing strategies.
• Minimum of 3 years of experience in product marketing or product management in B2B or industrial technology sectors (energy, solar, hardware/software preferred).
• Proficiency in tools like Salesforce, HubSpot, Figma, PowerPoint, Adobe, Monday, PowerBI, and other data visualization platforms.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance