Business Development & Marketing Coordinator

The Business Development and Marketing Coordinator serves as a key support and activation partner with the center’s Local Leasing, Business Development and Marketing Programs. This position is a key contributor to on-site sales and traffic driving initiatives, along with fostering relationships with both prospective and current local licensees, assisting in efforts to maximize their opportunities for success, thus driving Net Operating Income (NOI) growth.

• Work with the General Manager and Marketing to create effective marketing initiatives and tools that support our retailer partners achieve their sales goals.
• Gather retailer sales data and input into sales management system.
• Support initiatives to increase consumer interaction within digital mediums to drive property visit frequency and retailer sales growth.
• Serve as point of contact for basic sponsorship programs generated by Business Development (for example: sampling, national tours, signage, or banner opportunities, etc.). Coordinate event set up with client and mall operations staff.
• Assist Local Leasing Manager with gathering required information for license lease agreement renewals.
• Maintain digital and hardcopy Leasing and Marketing files for center.
• Assist with special event preparation of agreements and collecting insurance. Participate in planning and execution of event, including set-up, vendor coordination, on-site logistics and post event evaluation.
• Solicit and encourage retailer participation/support as an effort to promote their business and add value to the overall center marketing plans.
• Assist in curating, creating, and managing digital content (images, video, written) including updates to the property website, email blasts and social media channels.
• Ensure center retailer listing materials and marketing promotional materials are accurate, updated and inventory levels are maintained.
• Assist in collections for outstanding Accounts Receivable balances from local leasing licensees.
• Play a support role to activate the local implementation of local and national marketing platforms and any center consumer and/or retailer specific marketing programs.
• Prepare the license agreements for local leasing, storage, and sponsorship.
• Manage sponsorship and business development storage inventory.
• Track approvals, obtain licensee signatures, send fully executed agreements to lease admin, approve lease abstracts, track licensee openings, and ensure proper insurance is collected.
• Alert the General Manager and the Local Leasing Manager if there is hawking in the common area and follow the Hawking Guidelines.
• Coordinate the delivery, installation, and proof of posting for all paid media/advertising on both interior and exterior of center.
• Responsible for ensuring that all Centennial brand standards are followed in communications and marketing program materials throughout the shopping center.
• Assist with holiday photo operations.
• Coordinate local leasing tenant set up and move-in/move-outs.
• While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; talk and hear. The employee is regularly required to sit. The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl and taste or smell.
• Request and maintain copies of insurance on file for new and existing local leasing licensees.
• In conjunction with the center team, manage visual merchandising of local leasing licensees and vacant storefronts as directed.
• Work directly with the Marketing Manager/Director assigned to drive sales/ traffic and NOI growth for the center.
• Shadow Local Leasing Manager in prospect meetings for potential retailers.
• Provide information as needed to potential local leasing and sponsorship prospects to Local Leasing Manager.
• Shadow Marketing Manager/Director in retailer strategy meetings and event planning.

• Must be proficient on basic Microsoft Office platform and Internet.
• Comfortable working in a fast paced, highly dynamic work environment.
• Excellent people skills along with problem solving and time management ability.
• The employee must occasionally lift and /or move up to 30 pounds.
• Bachelor’s Degree preferred, or equivalent work experience
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and expansive reading.
• Ability to deal with multiple projects and tasks effectively and establish priorities.
• Excellent interpersonal, organizational, time management, verbal, and written communication skills.
• Must be flexible and able to work events which may include nights, weekends, and holidays.
• Must possess the ability to manage budgets and have solid accounting skills.
• Consumer information management, including data entry, email list management, and contest/event registrations.
• Strong attention to detail and ability to follow through.
• Minimum of 2- 3 Years of Experience in Marketing, Event Planning, Project Coordination, Sales, Retail or Real Estate
• Must be a strategic and analytical thinker.
• Ability to read and understand standard business documentation (e.g., contract language).
• Experience with social media platforms including content creation.
• Ability to work and learn independently and in a team situation.