A diversified global enterprise focused on construction, engineering, and infrastructure solutions.
Identify, vet, and onboard influencers across platforms (Instagram, TikTok, YouTube, etc.).
Cultivate long-term relationships with key creators and brand ambassadors.
Coordinate press events, influencer meetups, and brand activations.
Monitor media coverage and prepare performance reports.
Negotiate partnerships, manage deliverables, and track campaign performance.
Track PR and influencer KPIs including reach, engagement, sentiment, and ROI.
Stay informed on industry trends, competitor activity, and emerging platforms.
Support social media storytelling through influencer-generated content.
Collaborate with marketing and creative teams to ensure consistent brand voice.
Draft press releases, media kits, and pitch stories to journalists and editors.
Ensure seamless execution and post-event coverage.
Develop and execute PR campaigns that align with brand goals and seasonal initiatives.
The PR & Influencer Executive is responsible for shaping brand perception through strategic public relations and influencer collaborations. This role blends storytelling, relationship-building, and digital savvy to amplify brand visibility, drive engagement, and foster authentic connections with target audiences.