Senior Digital Content Strategist
Bhdp Architecture
Lead thought‑leadership content creation, SEO, and HubSpot automation to drive brand and leads.
2 days ago ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Cincinnati, OH
Office Full-Time
Company Size
253 Employees
Service Specialisms
Architecture
Interior Design
Planning
Consulting
Design
Sector Specialisms
Higher Education
Healthcare
Architectural Design & Planning
Industrial
Role
What you would be doing
seo strategy
content calendar
lead nurturing
hubspot automation
performance analytics
vendor management
- Prudently scrutinize all marketing communications expenses.
- Monitor competitive marketing activities and BHDP’s industry rankings.
- Manage a strategic content calendar and oversee content workflows from ideation through publication across all digital platforms.
- Build and execute lead nurturing campaigns tied to content initiatives to drive engagement and conversions.
- Identify potential cost savings opportunities
- Identify opportunities to improve efficiency and impact through automation, testing, and optimization.
- Manage digital marketing vendors to ensure cost-effective on-time performance.
- Help Client and Market Leaders achieve goals through brand awareness.
- Regularly report results and insights to the marketing team and firm leadership.
- Support thought leadership activities (roundtables, articles, blogs, market research, conference presentations, etc.).
- integrate content with broader campaigns.
- Assist Marketing Manager in the development of annual marketing budgets.
- Stay current with digital marketing trends, SEO best practices, and marketing automation tools to continuously enhance performance.
- Create and edit high-impact blogs, whitepapers, articles, and website content in partnership with subject matter experts and client leaders.
- Assist client teams in developing proposals, interview content, presentations, and collateral materials (brochures, project stories, staff resumes, staff in action photography/videography, etc.).
- Strengthen BHDP and project storytelling capabilities/content.
- Own and execute the firm’s SEO strategy, including keyword research, on-page optimization, metadata, internal linking, and performance tracking.
- Partner with internal teams and external vendors to ensure content and website are optimized for search and lead generation.
- Track and analyze content performance, SEO metrics, and campaign data to inform strategic decision-making.
- Collaborate closely with marketing, communications, and business development teams to
- Monitor SEO performance and continuously refine strategy to improve visibility and rankings.
- Use analytics to measure campaign effectiveness and optimize performance over time.
- Collaborate with subject matter experts to transform insights and project stories into impactful, audience-focused narratives.
- Lead the firm’s thought leadership content strategy, ensuring alignment with market priorities and business development goals.
- Manage marketing automation efforts through HubSpot, including segmentation, workflows, and email campaigns.
- Monitor and frequently update the Win/Loss report on any RFPs.
What you bring
seo
hubspot
drupal
analytics
bachelor’s
5+ years
- Strong communication and project management skills required.
- Exceptional writing, editing, and storytelling skills, with a portfolio that demonstrates thought leadership content creation.
- Strong expertise in SEO strategy, analytics, and best practices.
- Familiarity with content management systems (such as Drupal) a plus.
- Bachelor’s degree in Digital Marketing, Marketing, Communications, or related field.
- Experience aligning content strategy with lead generation and business development objectives.
- Proficiency in HubSpot or similar marketing automation platform.
- Excellent interpersonal and communication skills, with the ability to collaborate effectively with team members and external partners.
- Collaborative and proactive working style with comfort engaging subject matter experts and leadership.
- Experience in professional services, A/E/C, or B2B marketing preferred.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Proven experience managing SEO strategy, website content, and digital campaigns.
- Analytical mindset with the ability to translate performance data into actionable insights.
- Proficiency with analytics platforms and SEO tools to measure and optimize performance.
- 5+ years of experience in digital marketing, content strategy, SEO, or related field.
- Passion for architecture and design.
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Interview process
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Company
Overview
Since 1937
Founding Year
Operated continuously since its founding, reflecting a legacy of adaptability and innovation across industries.
$90 Million
Annual Revenue
Demonstrates decades of consistent growth and leadership in the architectural and design industry.
- Evolved into a global design powerhouse, initially serving the machine-tool industry.
- Operates with offices in multiple U.S. cities and projects across all 50 states, five Canadian provinces, and over 30 countries.
- Offers integrated architecture, planning, interior, and experiential graphic design solutions.
- Recognized for unique projects such as transforming high-security federal agency environments and designing mass-timber manufacturing hubs.
- Their in-house podcast explores cutting-edge design trends, including AI, Gen Alpha campuses, and esports facilities, showcasing forward-thinking innovation.
- Working collectively with our clients, every BHDP team follows our eight‑phase Design Process… with a collaborative, transparent approach
- Investing in Emerging Design Technology… integrating advanced technology into our process applications
- Culture is about the bonds between and among people… the main components of culture are the 3 C’s: coaching, connection, and community
- Well‑balanced, flex‑hybrid working model with great leadership and active engagement at all levels
2M SF LEED-certified spaces
Designed spaces meet sustainability goals
Over 2 million square feet of LEED-certified spaces designed by the firm, demonstrating commitment to sustainable design.
375kW Solar Array
Supporting Carbon Neutral Goals
A 375kW solar array installed at Toyota, contributing to their goal of achieving carbon neutrality by 2050.
75% Daylight Access
Improving Occupant Well-being
75% of the new Chemistry Building at Ohio University offers access to daylight and scenic views, enhancing occupant well-being.
50+ Years
Sustainable Design Commitment
Over 50 years dedicated to integrating sustainable design practices across all projects.
- LEED‑ and WELL‑Accredited Professionals on staff, infusing sustainable best practices into every project
- Science‑Based Targets aligned with SBTi to halve emissions in line with global goals
- Goal: 100 % renewable electricity sourcing by FY 2025‑26
- BDP global aim: Net Zero organisation by 2045 (Scope 1 & 2 neutrality via removal, restoration, offsetting; Whole Life Net Zero Carbon in every project)
- High‑turnover concern linked to management and pay gaps between men and women
- Report of 'huge salary gaps between the men and women in this company'
- No concrete published goals or metrics on gender parity or diversity strategy
- Employee review: 'very little diversity' noted
- Glassdoor flagged gender-related pay discrepancies and lack of diversity oversight in management promotion
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