Global Brand Governance Manager, Robotics at Abb in Warrington, England, United Kingdom | Kablio

Role

Description

brand governance

roadmap execution

e‑learning tools

brand portal

guideline management

issue resolution

Implement clear brand governance escalation processes on a global and local level
Define and execute activities in the “Brand Governance Roadmap,” aligned with brand strategy messages
Roll-out to global and local communications community all new brand governance activities and provide training on new branding guidelines
Develop and manage all activities in relation to global brand governance
Work in collaboration with external providers to create e-learning tools, programs and audio/visual material for training various internal audiences.
Organize workshops with brand Community of Practice and external support agency as needed for brainstorming/working on various branding topics as well as strategic and operational projects
Oversee and manage implementation of new brand portal
Interact with and guide global team of communications professionals to ensure that the brand is positioned and managed properly
Oversee and guide external support agency to educate, manage, monitor and motivate the branding community on ABB Robotics collaboration tools.
Create, manage and edit branding guidelines in collaboration with branding team/agency
Act as key contact person for resolving special branding cases / difficult brand issues

Requirements

5-7 years

brand management

international

analytical

english

creativity

Flexibility and ability to incorporate multiple viewpoints, constraints and external challenges
5-7 years of industry exposure in relevant positions in global brand management/governance in industrial technology, B2B environment.
Ability to maintain a strategic, yet implementation focused mindset
Experienced in international environments (skilled in intercultural communication) including Asia, Europe and US.
Advanced analytical skills and experience in a rapidly changing or high growth environment.
Fluent in English
Ability to shape opinions, creativity, and generate adapted ways of working to different external branding landscapes

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded 1883

Year established

The company was established in 1883, marking the beginning of its journey as a global technology leader.

A global technology leader with a rich history of innovation.
Focuses on electrification, automation, robotics, and digitalization for global industries.
Delivers solutions to improve productivity, energy efficiency, and sustainability.
A key player in sectors like utilities, transportation, manufacturing, and infrastructure.
Notable projects include electrification of rail networks, automation in factories, and energy-efficient grid solutions.
Continues to lead in integrating cutting-edge technologies, combining the digital and physical worlds.

Culture + Values

Customer orientation
Innovation
Collaboration
Sustainability
Integrity
Accountability

Environment + Sustainability

2050

Net Zero Commitment

Aim to achieve net zero carbon emissions across operations and supply chain.

Sustainability at the core of business model
Reduction of CO2 emissions in operations and supply chain
Committed to renewable energy
Energy efficiency solutions for customers
Increased use of recycled materials in products
Support for the UN Sustainable Development Goals

Inclusion & Diversity

24% Women Leadership

Gender Diversity in Leadership

Percentage of leadership positions held by women in the organization.

30% Target by 2025

Target Goal for Women

Aim to increase women in leadership roles to 30% by 2025.

Partnerships with global organizations to promote inclusion
Focused efforts on empowering women in technical fields
Promotion of a culture of respect and equal opportunity

Articles

Careers at ABB

Innovations at ABB

ABB in Action

Role

Description

brand governance

roadmap execution

e‑learning tools

brand portal

guideline management

issue resolution

Implement clear brand governance escalation processes on a global and local level
Define and execute activities in the “Brand Governance Roadmap,” aligned with brand strategy messages
Roll-out to global and local communications community all new brand governance activities and provide training on new branding guidelines
Develop and manage all activities in relation to global brand governance
Work in collaboration with external providers to create e-learning tools, programs and audio/visual material for training various internal audiences.
Organize workshops with brand Community of Practice and external support agency as needed for brainstorming/working on various branding topics as well as strategic and operational projects
Oversee and manage implementation of new brand portal
Interact with and guide global team of communications professionals to ensure that the brand is positioned and managed properly
Oversee and guide external support agency to educate, manage, monitor and motivate the branding community on ABB Robotics collaboration tools.
Create, manage and edit branding guidelines in collaboration with branding team/agency
Act as key contact person for resolving special branding cases / difficult brand issues

Requirements

5-7 years

brand management

international

analytical

english

creativity

Flexibility and ability to incorporate multiple viewpoints, constraints and external challenges
5-7 years of industry exposure in relevant positions in global brand management/governance in industrial technology, B2B environment.
Ability to maintain a strategic, yet implementation focused mindset
Experienced in international environments (skilled in intercultural communication) including Asia, Europe and US.
Advanced analytical skills and experience in a rapidly changing or high growth environment.
Fluent in English
Ability to shape opinions, creativity, and generate adapted ways of working to different external branding landscapes

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found