Plans and executes digital marketing placements according to objective and budget. Builds and structures strategies and tactics to support the growth of traffic and lead volume within the division.
Creates compelling ad copy and tests it to perform at an optimal level. Creates visually compelling high CTR online ads and incorporates monthly incentives. Connects with team members and videographer to place video and/or YouTube Campaigns.
Reviews and collaborates on overall marketing plans monthly, quarterly, and annually to tie paid digital efforts into marketing performance and sales results.
Manages and owns all Microsoft platform ads including paid search and other formats.
Identifies and evaluates underperforming paid digital ads and collaboratively creates action plans to better utilize marketing budgets.
Must remain alert at all times to perform essential functions.
Owns all ads on the Google paid platform including but not limited to, paid search, display ads, native ads, YouTube, and Google 360 ads.
Experiments with new and innovative paid digital ad platforms. Reaches new audiences and enhances ways to connect with potential home purchasers. Plans, builds, and tests new advertising sources short and long term. Explores and evaluates new marketing technology vendors for analytics or other digital marketing tools where needed.
Develops and evaluates campaign structure, keyword strategies, audience targeting, daily optimization, and monitors bidding performance and clickthrough strategies. Optimizes towards low CPC and high conversion rate to lead rate. Creates competitor strategies and analyzes market impression share.
Takes ownership in all Hubbell Realty Company brands, including overall communication in alignment with company mission and core values.
Manages and coaches on paid Meta ad Campaigns, providing insight on budgets, tracking, performance, format expansion, creative, and reporting. Assists with updating creative copy when needed.
Creates budget projections and optimizes marketing dollars spend among platforms and campaigns.
Builds reports utilizing technology available internally or newly sourced. Utilizes this data to recommend new strategies, make decisions, and support the leadership and sales teams.
Tracks and analyzes website traffic in Google Analytics and or GA4, with a goal of increasing conversion rates. Suggests website user experience edits and landing pages for optimal performance with web development. Creates KPI’s to account for ad spend where needed and showcases deep website performance.
Requirements
social media
hubspot
google analytics
meta ads
bachelor’s degree
4+ years
Strong working knowledge of Facebook, Instagram, YouTube, Twitter, TikTok, paired with interest in evaluating new social channels.
Willing to coach and mentor marketing specialists on a team.
Familiarity with HubSpot and CRM preferred.
Requires the flexibility to work within established processes while also being able to handle unexpected, anticipate situations, make decisions, and take quick action.
Must be detail oriented and conscientious with a strong work ethic.
Proficient with Microsoft Office Suite, including Word, Excel, Outlook, and PowerPoint.
Ability to write and deliver quality, effective communications materials.
Must have a reliable vehicle to perform various management tasks and errands. Must have proof of liability insurance for same. Must possess a valid driver’s license and must be bondable.
Ability to educate, inform and influence the targeted audiences.
High energy and self -motivated, analytics driven.
Ability to work in a team capacity and be a positive contributor.
Bachelor’s degree in marketing, journalism, advertising or related field.
Four years minimum search marketing experience + Meta ads with demonstrated knowledge of Google Analytics, and experience with other paid digital media required.
Knowledge and experience of homebuilding, real estate, and new home sales a plus.
Ability to handle confidential information discreetly.
Excellent verbal and written communication, editing, and proofreading skills.
Demonstrated ability to plan, organize, and prioritize responsibilities to consistently meet KPI’s and cost-per-lead needs.
Benefits
Information not given or found
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
1856
Years in Business
The company has a long-standing history, having been established since 1856.
Offers a diverse portfolio in residential, commercial, and industrial projects.
Creates thoughtfully designed spaces that blend seamlessly into their surroundings.
Delivers projects that enhance both the built environment and residents' lives.
Notable projects include large-scale developments, mixed-use properties, and sustainable initiatives.
Focuses on innovation, improving design, sustainability, and functionality in their work.
Established itself as a leader in the Midwest with successful projects spanning several decades.
Culture + Values
Integrity and Respect: We conduct ourselves with the highest ethical standards.
Excellence: We strive for the highest quality in all our endeavors.
Commitment to People: We value relationships and work together to achieve success.
Innovation: We encourage creative thinking and solutions to improve the way we work.
Customer Focus: We provide exceptional service and value to our customers.
Collaboration: We work together to achieve our collective goals.
Environment + Sustainability
2035
Net Zero Carbon Target
The company aims to achieve net zero carbon emissions by the year 2035 through strategic initiatives.
Commitment to sustainable development through energy-efficient buildings.
Implementation of green building practices in development projects.
Use of renewable energy sources in company operations where possible.
Ongoing investment in sustainability initiatives and energy-saving technologies.
Inclusion & Diversity
Focus on building a diverse workforce that reflects the communities we serve.
Offer equal opportunities for career development and advancement.
Support of various employee resource groups (ERGs) for different communities.
Regular training and development programs to promote inclusive practices.