Digital Franchise Marketing Coordinator

Description

• Prepare and schedule monthly broker social media content based, leveraging campaigns, core mortgage topics and market trends or insights, and monitor the results each month to inform future content.
• Build and implement social media and digital marketing strategies for the broker network that are in line with market trends and insights.
• Be the conduit between Franchise Marketing and the Consumer Brand team to review national social media content and build synergies between brand and broker socials.
• Support the Marketing Onboarding Team with setting new brokers up on their digital marketing platforms and supporting with Google Business Profile verifications.
• Work closely with sales, marketing and data insights teams to identify opportunities for new client acquisition.
• Act as the key point of contact in the Franchise Marketing Team for broker queries relating to digital marketing and social media.
• Assess the performance of online and offline campaigns and marketing activity and interpret data and analytics to inform future marketing activity.
• Act as the key point of contact for broker onboarding, training and support with social media and our listing management tool, Birdeye.
• Understand and adhere to franchisor and regulatory requirements and ensure our brokers do too.
• Have a solid understanding of the fundamentals of social media across Facebook, Instagram, TikTok and Google Business Profile. You’ll be across current trends and educate brokers on how to leverage these platforms to grow their following, attract new clients and nurture their existing customers.
• Co-ordinate social media content briefs based on broker requests, market insights or business focus areas.
• Create clever, relevant content that’s timely, on-brand and well-written.
• Report on franchise marketing KPIs such as local leads, local lead conversion rates, and consumer engagement for campaigns and digital marketing activity.

Requirements

• Strong analytical and critical thinking skills
• The ability to communicate effectively, present confidently, and build relationships with stakeholders across the broker network and internal teams, working both autonomously and as part of a team
• At least 2 years of digital, social media or franchise marketing experience
• The ability to adapt quickly and work productively in a fast-paced and agile environment.
• Relevant tertiary qualifications, with a degree in business, marketing or communications preferred
• An intermediate understanding of AI, how to use it to work smarter in the day-to-day and with the willingness to learn more and upskill as part of ongoing development goals.
• Experience with Google Analytics, Facebook Business Manager, Tableau, Social Media Schedulers and Content Management Systems (advantageous but not essential)
• Sound knowledge of and experience with MS Suite (Excel and PPT)

Benefits

• Flexible parental leave offering for primary and secondary carers
• Bring your ideas for content creation in a collaborative, supportive team!
• Hackdays so you can bring your big ideas to life
• Flexible leave options including, birthday leave and purchase additional leave
• A hybrid and flexible approach to working
• Permanent full time role based in Richmond or Sydney
• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity

Training + Development

Interview process

Visa Sponsorship

Security clearance