Public Relations Manager

Description

• Develop and execute a proactive PR strategy aligned with business objectives
• Collaborate with marketing and partner teams to develop co-branded opportunities, interviews, and partnerships with influential voices.
• Collaborate with external PR agencies, freelancers, or partners as needed.
• Strategically position key executives as industry authorities and trusted voices on relevant topics.
• Secure and manage executive interviews, op-eds, bylined articles, and speaking opportunities.
• Draft and distribute press releases, bylines and additional content types
• Cultivate relationships with key journalists, editors, influencers, and media outlets
• Engage with followers, respond to comments/messages, and foster community interaction.
• Manage award submissions, thought leadership programs, and speaking opportunities.
• Adhere to internal processes for PR and social content approvals, workflows, and publishing.
• Partner with internal stakeholders to prepare executives for media engagements, including briefing docs and talking points.
• Monitor social conversations, trends, and competitor activity to keep content timely and relevant
• Monitor news cycles and identify opportunities for reactive media engagement and executive commentary.
• Build long-term, value-driven relationships that amplify our brand narrative in key digital and social ecosystems.
• Secure and manage media placements, interviews, and bylined articles in relevant outlets.
• Own and execute the North American social media strategy across key platforms
• Manage content calendar and ensure integration with broader marketing campaigns
• Plan and create engaging, on-brand content, including posts, stories, graphics, videos, and copy
• Track and report on key metrics (engagement, reach, growth) and optimize based on performance.
• Develop and refine executive messaging, bios, thought leadership pieces, and speaker profiles.
• Manage and track media coverage, preparing regular reports and insights for leadership.
• Identify and engage with industry influencers, analysts, and content creators (beyond traditional media) who shape industry conversations.
• Work closely with marketing, content, design, and executive teams to ensure messaging consistency

Requirements

MRI Software is seeking a creative, strategic, and highly organized Public Relations Manager to lead our earned media and communications efforts across North America. This role is responsible for strengthening our brand visibility and reputation through media relations, thought leadership, proactive press outreach, and strategic storytelling.

The ideal candidate is a natural communicator and media strategist who can uncover newsworthy stories, foster strong relationships with industry journalists and influencers and secure meaningful coverage across trade and mainstream media outlets. You will play a key role in shaping the public perception of our company and ensuring alignment with our overall brand and business objectives. This role reports directly to the VP of Marketing and has a dotted-line (indirect) reporting relationship to the Global Brand and Communications team and will be part of MRI’s Global Public Relations team.

• Excellent writing, editing, and storytelling skills across multiple formats.
• Experience managing corporate or brand social media accounts, ideally in a B2B or B2C environment.
• Comfortable working in fast-paced environments and managing multiple priorities.
• Proven ability to secure media coverage and grow social media engagement.
• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• Travel <10%
• Experience working within a highly-matrixed environment
• Basic understanding of media monitoring (e.g., Cision, Meltwater) and social analytics tools.
• 4–6 years of experience in PR, social media, or communications roles.
• Strong understanding of social media platforms, tools (e.g., Hootsuite, Sprout Social), and best practices.

Benefits

We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day.

• Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
• Further your professional development and growth with our generous Tuition Reimbursement offerings
• Enjoy the flexibility of working from anywhere in the world for two weeks out of the year
• Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 15 hours of ‘Flexi’ time a year
• Invest in our competitive 401k plan and help set you up for your future
• Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit

Training + Development

Interview process

Visa Sponsorship

Security clearance