Country Manager - UAE
International Workplace Group Plc
Lead the UAE team to achieve sales targets, growth and customer service excellence.
2 days ago ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Dubai, Dubai, United Arab Emirates
Hybrid
Company Size
10,000 Employees
Service Specialisms
Office space
Coworking
Meeting rooms
Virtual offices
Workspace recovery
Membership
Sector Specialisms
No specialisms available
Role
What you would be doing
kpi management
sales planning
network development
team leadership
revenue growth
customer service
- Sales Competency - Ensure the sales organization has the right resources and is trained properly to identify customer needs and demonstrate how Regus benefits their business.
- Grow our network through investment partners, landlords and partners in a capital-light way.
- Provide leadership to the Country team to deliver country performance targets.
- Maximize sales revenue by increasing conversion of leads.
- Lead a high-performing team to achieve sales targets.
- Deliver world class customer service in your country.
- Spend time with existing customers to improve customer satisfaction and look for opportunities to sell additional products and services.
- Work closely with Group teams to ensure plans are up to date and to drive performance.
- Ensure each function has a plan with clear KPI’s and review them every month.
- Hire great talent, to develop your team, and to ensure succession planning is in place.
- Conduct regular business reviews to drive performance improvements.
- Be a strong brand ambassador, network with the local business community to gain market intelligence and generate sales leads.
- Network Development - Drives the growth of the network via an aggressive development plan on business centres and express locations.
- Oversee the development and execution of the Country Sales plans.
- Drive growth in line with an agreed growth plan.
What you bring
marketing
leadership
competitive analysis
commercial focus
pricing
communication
- Marketing Capabilities - Clear customer focus and proven ability to plan, analyse, and run successful marketing programmes.
- Leadership - Demonstrate direct and indirect leadership to recruit, train, and retain a best in class team. Set priorities, establishes objectives/milestones, plans activities, and submits accurate and timely reports.
- Understand the external competitive environment to inform our plans.
- Commercial Focus - Understands and manages the levers that maximize revenue and profitability including price and enquiry conversion.
- Understand the local market to ensure pricing is competitive.
- Communications - Professional and clear communication skills coupled with the ability to network at a high level and build strong business relationships.
- Strong commercial track record of, month on month, driving both top and bottom line growth.
- Understand customer needs so we deliver products and solutions that deliver “A great day at work”.
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Interview process
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Company
Overview
$3.7B Revenue
Annual Revenue
Generates nearly $3.7 billion in annual revenue, showcasing strong financial performance.
300,000 Employees
Global Workforce Impact
Secured major deals serving 300,000 employees at NTT and 95,000 at Standard Chartered.
4,000 Locations
Global Presence
Operates over 4,000 locations across 120 countries under leading workspace brands.
$19M Net Profit
Financial Performance
Achieved a net profit of $19 million in 2024, reflecting profitability and growth.
- Founded in Brussels in 1989 by entrepreneur Mark Dixon after struggling to find small-quality office space.
- Listed on the London Stock Exchange in 2000 and rebranded as IWG in 2024 with dual headquarters in Switzerland and Jersey.
- Generates nearly US$3.7 billion in annual revenue, with US$510 million operating income and US$19 million net profit in 2024.
- Operates over 4,000 locations across 120 countries under brands like Regus, Spaces, HQ, Basepoint and Signature.
- Delivers flexible work solutions—from hourly coworking to long-term leases—to startups, SMEs and global enterprises.
- Expanded aggressively into suburban and transport-hub locations, pioneering work-on-the-go from airports and rail stations.
- Survived Chapter 11 restructurings during past downturns and emerged stronger, leading the post-COVID hybrid workspace boom.
- A culture of collaboration and innovation is fostered.
- Flexible, dynamic environments are created to enable people and businesses to thrive.
- The diverse needs of customers are valued, with a focus on providing them with the tools they need to succeed.
- All actions are conducted with integrity, aligning with core values.
- Continuous improvement is prioritized, with a focus on enhancing the customer experience.
2040
Net Zero Target Year
Aiming to achieve Net Zero carbon emissions.
- Committed to reducing environmental impact through energy efficiency and waste management.
- Focus on implementing sustainable solutions in their global real estate portfolio.
- Offer eco-friendly office spaces promoting low-carbon footprints in the workplace.
- Dedicated to sustainable sourcing and reducing non-renewable resource consumption.
- We are committed to creating an inclusive and diverse workplace where everyone can succeed.
- Promotes equal opportunities for all employees, regardless of gender, ethnicity, or background.
- Set clear targets to improve gender diversity at all levels of the organization.
- Works to ensure gender parity in leadership positions and offers mentorship programs to support diverse talent.
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