Residential Marketing and Communications Director

Overview

Lead residential marketing, communications, and go-to-market strategy for MACH

Key Responsibilities

• marketing strategy
• advertising campaigns
• commercialization tools
• marketing reports
• visual identity
• leasing performance

Tasks

-Drive the strategy for the development of future banners under the MACH Residential brand; -Develop and execute advertising and promotional campaigns specific to residential leasing; -Participate in product design alongside the development team and architects; -Establish global marketing/communication strategies targeting various client segments, from acquisition to after-sales service; -Implement effective tools and processes for unit commercialization (sales collateral, digital tools, customer journey); -Establish and monitor marketing reports (SEO/SEM, Google Analytics, etc.); -Develop and oversee the operational unit in compliance with the organization’s policies and procedures; -Validate the “unit mix,” unit layouts, interior finishes, and common area design in collaboration with the interior design team; -Define and implement marketing and leasing strategies to ensure rapid absorption of units; -Conduct competitive research and assess current and future market demand to propose an optimal and strategic real estate development program; -Work closely with MACH’s various departments and key stakeholders: development, design, finance, operations management, and leasing team. -Establish the marketing and commercialization budget; -Develop visual identity, storytelling, and all sales tools and their variations; -Build and manage the residential team, including recruitment, training, and performance management. -Ensure revenue optimization and leasing performance. -Validate unit pricing in collaboration with key stakeholders; -Design and lead media and communications strategies across all initiatives (digital, traditional, social media, public relations, etc.); -Lead the development and implementation of MACH’s overall residential strategy; -Track and analyze leasing performance indicators (occupancy rates, leasing timelines, revenue generated) and adjust strategies accordingly;

Requirements

• crm
• microsoft office
• planner
• marketing degree
• 10 years
• rental real estate

What You Bring

-Strong knowledge of CRM usage; -Proficiency in Microsoft Office Suite and Planner. -Degree in Marketing, Communications, or a related field; -Minimum of ten (10) years of experience in the field; -Proven experience and in-depth knowledge in the residential rental real estate sector (mandatory); -RRSP with employer participation;

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Benefits

-Competitive salary; -Employee Assistance Program (EAP); -Summer hours; -Transport costs reimbursed at 100%; -6 sick/personal days per year; -Medical and dental insurance; -Reimbursement of a sports subscription according to the amount in force;

About Groupe Mach

-Focused on transforming urban spaces through innovative projects in residential, commercial, and industrial sectors. -Known for managing large-scale, complex developments with a reputation for delivering high-quality projects on time and within budget. -Involved in luxury residences, mixed-use developments, and office buildings across Canada. -Portfolio includes notable developments in Montreal, Quebec City, and other urban centers. -Strong financial position enables expansion and investment in major real estate projects. -Expertise spans multiple sectors, focusing on impactful real estate solutions to transform cities. -Emphasis on sustainability and design excellence, creating functional and aesthetically pleasing environments.

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