Monitor and update contents for the companies’ website
Continuously improve upon strategy and company goals by monitoring campaign results, analyzing key metrics and presenting analysis to leadership
Develop promotional materials including marketing collateral and print copies
Work with the Revenue Management Department to identify strategies around promotions, discounts, loyalty programs, etc. in order to increase Managed Lanes Usage
Coordinate with Corporate Affairs department in the implementation of the media plan
Design, implement, and facilitate the marketing and customer education plan for the projects
The employee is frequently required to stand, walk, drive and sit for long periods of time
Oversee the contractual relationship with the marketing suppliers and the work produced by the marketing agencies
Initiate, develop, and perform simple to increasingly complex analytical projects centered around understanding customer behavior and motivations that can lead to better informed business decisions aimed at maximizing revenue.
Develop a base knowledge of customer spending trends and segmentation and create targeted marketing campaigns based on the analysis.
Edit materials according to specific market or customer requirements
Understand and manage marketing spend and adhere to a budget
Responsible for the strategic planning and management of the data driven marketing strategy while ensuring a consistent brand message and quality. Develop roadmap for email campaigns, promotions, social media, and customer acquisition.
Coordinate marketing efforts with other stakeholders (NCTCOG, TxDOT, NTTA, etc.)
Identify and perform marketing-focused analyses and campaigns that connect consumer data/insights with actionable business opportunities
Create insights out of customer trends
Requirements
bachelor's
business analysis
data modeling
10+ years
communication
presentation
Bachelor’s degree in marketing analytics or strategic communications
Highly proficient ability to effectively develop and deliver simple, impactful presentations from complex data and analytic insights using charts, graphs or other representations to audiences of varying responsibility within the company
Ability to professionally communicate with other department heads and leverage them to coordinate with the marketing efforts
Detail-oriented with the ability to manage projects from inception through execution
The employee must be able to individually lift and/or move up to 50 lbs.
Expert verbal and written communication skills; ability to communicate effectively with others using spoken and written English, including the ability to communicate effectively with audiences of varied responsibility and quantitative understanding
Displays imagination and originality in their work; consistently raises new ideas; questions the status quo
10+ years of full-time, organizational experience that includes consumer insights and analytic data modeling, complex financial and consumer-facing marketing analyses, related business planning, and supporting system integration
Expert enterprise-level business analysis skills, including the ability to gather, organize, scrutinize, analyze, and interpret large datasets and then make actionable, sustainable business recommendations based upon those analyses
Benefits
Information not given or found
Training + Development
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Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
Committed to enhancing traffic flow in Dallas through high-quality toll lanes.
Revolutionizing transportation with a focus on fast and reliable travel.
Specializing in constructing and maintaining express lanes to boost mobility and ease congestion.
Setting new standards in toll lane solutions for smoother commutes.
Undertaking intricate infrastructure projects with meticulous attention and engineering prowess.
Partaking in an extensive initiative to modernize regional transportation and improve daily commutes.
Employing advanced toll lane technologies, including real-time traffic monitoring.
Paving the way for future transportation innovation in Texas.