Marketing & Customer Engagement Manager

Description

• Monitor and update contents for the companies’ website
• Continuously improve upon strategy and company goals by monitoring campaign results, analyzing key metrics and presenting analysis to leadership
• Develop promotional materials including marketing collateral and print copies
• Work with the Revenue Management Department to identify strategies around promotions, discounts, loyalty programs, etc. in order to increase Managed Lanes Usage
• Coordinate with Corporate Affairs department in the implementation of the media plan
• Design, implement, and facilitate the marketing and customer education plan for the projects
• The employee is frequently required to stand, walk, drive and sit for long periods of time
• Oversee the contractual relationship with the marketing suppliers and the work produced by the marketing agencies
• Initiate, develop, and perform simple to increasingly complex analytical projects centered around understanding customer behavior and motivations that can lead to better informed business decisions aimed at maximizing revenue.
• Develop a base knowledge of customer spending trends and segmentation and create targeted marketing campaigns based on the analysis.
• Edit materials according to specific market or customer requirements
• Understand and manage marketing spend and adhere to a budget
• Responsible for the strategic planning and management of the data driven marketing strategy while ensuring a consistent brand message and quality. Develop roadmap for email campaigns, promotions, social media, and customer acquisition.
• Coordinate marketing efforts with other stakeholders (NCTCOG, TxDOT, NTTA, etc.)
• Identify and perform marketing-focused analyses and campaigns that connect consumer data/insights with actionable business opportunities
• Create insights out of customer trends

Requirements

• Bachelor’s degree in marketing analytics or strategic communications
• Highly proficient ability to effectively develop and deliver simple, impactful presentations from complex data and analytic insights using charts, graphs or other representations to audiences of varying responsibility within the company
• Ability to professionally communicate with other department heads and leverage them to coordinate with the marketing efforts
• Detail-oriented with the ability to manage projects from inception through execution
• The employee must be able to individually lift and/or move up to 50 lbs.
• Expert verbal and written communication skills; ability to communicate effectively with others using spoken and written English, including the ability to communicate effectively with audiences of varied responsibility and quantitative understanding
• Displays imagination and originality in their work; consistently raises new ideas; questions the status quo
• 10+ years of full-time, organizational experience that includes consumer insights and analytic data modeling, complex financial and consumer-facing marketing analyses, related business planning, and supporting system integration
• Expert enterprise-level business analysis skills, including the ability to gather, organize, scrutinize, analyze, and interpret large datasets and then make actionable, sustainable business recommendations based upon those analyses

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance