Description

The General Manager will oversee all aspects of the division, including volume growth, marketing, inventory, installation, and compliance with safety and regulatory standards. Responsibilities include developing sales strategies, controlling costs, optimizing pricing, managing vendor relationships, and driving digital transformation through tools such as CRM and analytics platforms. The role also involves leading training programs, supervising talent development, and delivering regular performance updates to senior leadership.

• Drive growth, profitability, and operational excellence for the Worktools division.
• Lead sales, marketing, inventory, installation, and safety compliance initiatives.
• Develop and monitor KPIs to increase revenue and margin for worktools and attachments.
• Control costs across trades, rentals, repairs, depreciation, and installations; optimize pricing and manufacturer programs.
• Partner with marketing to execute campaigns, website content, store displays, and trade shows.
• Maintain optimal inventory levels, reduce aged stock, and manage component inventory processes.
• Provide competitive data, pricing strategies, and technical support to sales and service teams.
• Lead training programs for staff, including in‑person, online, and field exercises.
• Manage vendor relationships to ensure support for sales, parts, and warranty needs.
• Oversee installation costs, conduct audits, and enforce safety standards.
• Direct special projects, assess risks, and advise senior management.
• Drive digital transformation using CRM, Microsoft Dynamics, and analytics tools.
• Build relationships with Sales and Service Managers across six states through regular visits.
• Deliver performance updates to senior leadership and implement corrective actions.
• Mentor and develop a high‑impact team fostering collaboration and accountability.

Requirements

Milton CAT is seeking a dynamic General Manager for the Worktools Division. This role is responsible for driving growth, profitability, and operational excellence across the Worktools business. The ideal candidate will lead strategies for sales, marketing, inventory management, technical support, and training while ensuring strong collaboration across teams and vendors. The position offers a base salary of $115,000‑$130,000 plus bonus eligibility.

Candidates must hold a Bachelor’s degree in Business, Engineering, or a related field, or possess equivalent experience, and have at least three years of sales experience in the heavy equipment industry. Proven leadership in sales, operations, or product management with supervisory experience is required, along with strong business and financial acumen, proficiency in CRM systems, and excellent communication skills. Additional preferences include certifications such as Six Sigma or PMP, mechanical aptitude, and a valid driver’s license with a good driving record.

• Travel up to 50% in the first year and approximately 25% thereafter to stores and meetings.
• Hold a Bachelor’s degree in Business, Engineering, or related field (or equivalent experience).
• Minimum 3 years sales experience in heavy equipment industry, preferably parts and service.
• Proven leadership experience with supervisory responsibilities.
• Strong business and financial acumen, including P&L management, budgeting, and forecasting.
• Proficiency with CRM systems (Microsoft Dynamics preferred) and data analytics tools.
• Excellent communication, influence, and cross‑functional collaboration skills.
• Certifications such as Six Sigma or PMP preferred.
• Valid driver’s license, good driving record, and willingness to travel extensively.
• Mechanical aptitude with understanding of hydraulic, electrical, and mechanical systems.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance