Lead Management Specialist

Description

• Assist in identifying process gaps that may hinder conversion rates.
• Provide targeted support to sites that are underperforming in occupancy, currently undergoing resyndication, or experiencing staffing shortages.
• Oversee communication with prospective residents up to the appointment stage, then transfer leads to onsite teams for execution.
• Support leadership in presenting lead management performance during client and ownership meetings.
• Partner with Community Managers and leasing teams to ensure smooth hand-off of leads after appointments are set.
• Ensure transparency by keeping all stakeholders updated on progress, challenges, and successes.
• Prepare weekly and monthly reports on lead response times, appointment conversion rates, and leasing performance.
• Provide guidance, coaching, and support on best practices for converting scheduled appointments to signed leases.
• Serve as a resource to stabilize leasing efforts during transitions or periods of high demand.
• Provide feedback on lead quality and outreach effectiveness at targeted sites.
• Collaborate with marketing to ensure leads generated from campaigns are actively tracked and leveraged.
• Share insights with leadership to inform resource allocation and occupancy goals.
• Ensure timely and professional responses to all inquiries, with emphasis on speed-to-lead best practices.
• Track lead activity and ensure no opportunities are missed, particularly at underperforming or short-staffed communities.
• Work with regional leadership to prioritize communities requiring additional lead management support.
• Monitor and manage incoming leads from all sources (ILS platforms, websites, phone, email, and walk-ins).
• Analyze trends across assigned communities and recommend corrective strategies.
• Suggest adjustments to marketing spend and strategy based on conversion data and site performance.

Requirements

• Proven success in sales, customer engagement, or occupancy growth.
• Excellent communication and organizational skills, with ability to manage multiple priorities under deadlines.
• Knowledge of CRM systems, lead management platforms, and property management software.
• Minimum of 2–4 years’ experience in leasing, sales, or customer service; multifamily housing experience strongly preferred.
• Customer-focused mindset with a proactive and solution-oriented approach.
• Analytical skills to evaluate lead flow, conversion rates, and occupancy trends.
• High school diploma or equivalent required; bachelor’s degree in Business, Marketing, Communications, or related field preferred.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance