Marketing Director, Occupier Services | U.S.

Description

• Orchestrate multiple activities at once to accomplish and meet goals and deadlines, such as national conference calls and presentations, group collateral, and directories.
• Partner with research and PR to serve as an editor for research reports and thought leadership and ensure a successful deployment plan to promote internally and externally.
• Develop and implement comprehensive marketing strategies to promote the Colliers platform and brand position for the service line.
• Develop lead generation strategies and measure performance leveraging various digital platforms and analytics tools.
• In partnership with the marketing operations team, guide the national service line marketing budget(s) to correlate with the strategic business and marketing plans. Responsible for ensuring that all events, initiatives, sponsorships, and other expenses remain within the planned and approved budget.
• Support national business development efforts to optimize broker/client relations, connect platform resources, and drive overall brand awareness.
• Coordinate with external agencies, vendors, and freelancers for specialized services.
• Analyze market trends, industry shifts, and competitor activities to inform marketing plans.
• Work closely with business leadership to align marketing efforts with strategic business objectives.
• Lead and manage marketing resources, fostering a collaborative and high-performance environment.
• Promote and deliver the Colliers brand offering through the production of service line materials for internal and external distribution on multiple mediums including print and digital. Manages multiple layers of intranet content, colliers.com, social media, and collateral pieces.
• Supervise programming and execution of service line events. Collaborate with the national Events and Brand teams on event logistics, budgeting, and branding.
• Develop and deliver tracking reports, presentations, and analytics on the progress of priorities, goals, operations, activities, and programs; monthly, quarterly, semiannually, and annually.
• Knowledge management for the service line, as required. Write, update, and maintain case studies, bios, and additional materials as needed.

Requirements

• Ability to work in a fast-paced environment with daily deadlines and multiple stakeholders
• Capacity to write and generate content with strong editing and proofreading skills with an emphasis on business writing and an understanding of articulating client value
• Solicit the field for feedback on initiatives and content to promote cross-functional collaboration and platform awareness. Must be comfortable communicating via email and phone with high-level producers, regional and national leadership as well as partners in supportive roles.
• Exhibit strong communication and presentation skills to showcase platform capabilities and train on various technology tools.
• Must be able to work with multiple departments in the execution of initiatives. Including but not limited to a national communications plan, various service line capabilities materials, and information-driven content to facilitate collaboration.
• 10-12 years’ experience in a marketing management or director role within the Commercial Real Estate Industry
• Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action
• Brand & People management experience
• Advanced proficiency with Microsoft Office suite of products, including Word, Excel, PowerPoint, OneNote
• Ability to engage others in the gathering and analysis of information and then make recommendations that have a direct impact on the company
• Well-organized and with excellent time management skills and the ability to interface with top-level executives
• BA/BS Degree required
• Ability to understand the strategic priorities of the business and adapt marketing tools accordingly

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance