Market Research Specialist

Description

The Market Research Analyst plays a pivotal role in advancing the Offsite CBI (Customer Back Innovation) strategy, product portfolio, driving growth, consistently outperforming market trends. Your responsibilities will include supporting and leading strategic initiatives across the Cullen connectors segment, with a focus on the development of market opportunity research strategies that feed the product pipeline screening process.

A key part of the role involves travelling, ensuring you are able to build strong relationships with housebuilders, architects, joist manufacturers, offsite fabricators, and end users, as well as actively participating with industry associations. The insights gained from these engagements will be instrumental in shaping strategic direction and driving competitive advantage.

This role is a field based role requiring travel throughout the UK & Ireland to visit customers and housebuilders.

• Build strong external partnerships through discovery initiatives and stakeholder
• Gather market intelligence to qualify opportunities and support Offsite’s pipeline screening process.
• Develop research plans for opportunity projects in collaboration with product managers.
• Run surveys, external research, and roundtables with key influencers (e.g., housebuilders, NHBC, Homebond).Translate findings into actionable insights and business cases
• Identify emerging markets and opportunities around products and services.
• Support product launches in collaboration with Marketing, Commercial, and Product teams.
• Develop and communicate system value propositions internally and externally.
• Lead research using customer-back insights to capture qualitative feedback and drive product range growth, with a focus on the Floors, Roofs & Walls segmentation.
• Define customer-focused value propositions, spanning design to installation.Use qualitative and quantitative insights to capture pain points, workarounds, and impacts.
• Collect market intelligence across the value chain, from design offices to on-site installers.
• Support Connectors’ growth initiatives, contributing to 3% annual CBI yield targets.
• Prioritise opportunities in line with Cullen Connectors’ Strategic Intent, focusing on Growth Levers, Defending the 80’s, and New Technology.
• Own the conversion of market intelligence and customer insights into new business opportunities.
• Conduct pain point analyses, system discovery sessions, process mapping, and competitor benchmarking.

Requirements

You will support creating and implementing business cases for products, market extensions or new services, following in-depth analysis from on-site and end user research.You will need a solid knowledge of Cullen products and their applications to successfully provide CPD and onsite training sessions.

CBI Process

Reporting directly to the Connectors Owner, success in this role will be measured by the ability to prioritise effectively using the 80/20 principle, manage time efficiently, deliver measurable results, generate high-quality insights, build strong relationships with market leaders (primarily housebuilders), and drive the successful adoption of new innovations.

• Problem-Solving – Ability to translate unclear feedback into actionable opportunities; identifying root causes behind industry challenges.
• Collaboration – Team-oriented, sharing knowledge and best practices to drive continuous improvement.
• Adaptability & Initiative – Comfortable in varied environments (sites, factories, offices); proactive, flexible, and eager to learn.
• Communication Excellence – Clear and confident communicator, both verbal and written, with the ability to present findings and engage effectively with stakeholders at all levels (from end users to senior leadership).
• Observation & Interviewing – Skilled at structured/unstructured discovery, asking probing questions, and spotting user behaviours, workflows, and pain points.
• Technical Understanding – Strong ability to grasp technical concepts, workflows, and environments, translating feedback into meaningful product improvement ideas.
• Analytical Thinking – Skilled in gathering and interpreting qualitative and quantitative data, with experience applying frameworks such as SWOT and Jobs-to-be-Done to uncover insights.
• Health & Safety – Strong commitment to safe working environments and continuous improvement.

Benefits

CBI Pipeline

Training + Development

Interview process

Visa Sponsorship

Security clearance