Fortune Brands Innovations
Innovates in home and hardware products, enhancing life with smart solutions and quality designs.
Drive consumer insights for Water BU, turning data into actionable stories for product, brand and CX.
3 days ago
$120,000 - $175,500
Expert & Leadership (13+ years)
Full Time
Deerfield, Illinois, United States
Hybrid
Company Size
25,000 Employees
Service Specialisms
Brand innovation
Water innovations
Outdoors
Security
Sector Specialisms
Home
Security
Digital Products
Commercial Building
Water
Outdoors
Connected Products
Safety
Role
Description
insight strategy
data storytelling
research portfolio
ai tools
category review
partner management
The Senior Manager, Consumer Insights will guide the voice of the consumer for the Water Business Unit, developing insight strategies across product development, brand positioning and customer experience, and turning data into compelling stories that shape business decisions. The role collaborates closely with Brand, Product, Innovation, Design and Strategy teams and manages one direct report while working with internal and external partners.
- Develop and execute consumer insights agenda aligned with innovation, brand, and CX strategies
- Translate consumer and market data into clear, compelling narratives that guide product development, brand positioning, and customer experience decisions
- Manage a portfolio of research projects, balancing deep studies with agile initiatives using traditional and emerging methodologies
- Partner with Product, Brand, Strategy, Design, and Innovation teams to embed insights throughout development cycles
- Deliver integrated category reviews with Marketing Analytics & Insights, synthesizing primary, secondary, and syndicated data
- Lead qualitative and quantitative research, applying advanced analytics to uncover needs, motivations, and whitespace opportunities
- Pilot and scale AI‑driven and synthetic data tools to accelerate insight generation while ensuring data integrity
- Oversee external research partners to guarantee best‑in‑class methodologies and execution
- Build a consumer‑centric culture by storytelling and influencing cross‑functional stakeholders
- Coach and develop one direct report, enhancing research, business acumen, and communication skills
Requirements
bachelor's
mba
8+ years
qualtrics
ai‑enabled
research methods
- Bachelor’s degree in Marketing, Market Research, Social Sciences, Business or related field
- 8+ years experience in consumer insights, market research, or brand strategy for consumer products or design‑led industries
- Proven track record using insights to shape product innovation, brand strategy, and CX, including journey mapping
- Expertise in both qualitative and quantitative research methodologies
- Proficiency with DIY research platforms such as Suzy, Zappi, Qualtrics
- Ability to translate complex data into actionable stories for diverse audiences
- Strong collaborator with cross‑functional teams (Brand, Product, Innovation, Design)
- Experience managing and developing direct reports
- Preferred: Advanced degree (MBA, MA/MS) in related discipline
- Preferred: Familiarity with AI‑enabled research, synthetic data tools, and advanced analytics
Benefits
The position is eligible for a hybrid schedule based in Deerfield, Illinois, and by fall 2025 will move to a new world‑class campus featuring vibrant workspaces, dining, onsite daycare, fitness and recreation amenities.
Fortune Brands offers a competitive base salary of $120,000–$175,500, annual bonus or sales incentive plans, comprehensive health benefits, a market‑leading 401(k) match, product discounts, flexible time off, inclusive fertility and adoption benefits, and employee resource groups. Our portfolio includes brands such as Moen, House of Rohl, Aqualisa and Yale, and we are an equal‑opportunity employer committed to reasonable accommodations.
Training + Development
Information not given or found
Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
- A leader in innovation, transforming everyday spaces with smart, functional products.
- Focused on creating sustainable solutions that enhance the way people live, work, and play.
- With decades of experience, the company has pioneered advancements in home hardware, kitchen, and bath industries.
- Their product lines include iconic brands that redefine comfort, performance, and design.
- From high-end kitchen systems to innovative home security technologies, Fortune Brands is at the forefront of next-gen solutions.
- Known for its strong financial growth, the company continues to expand its reach globally with cutting-edge designs.
- They have a history of pushing boundaries with both traditional and digital product offerings.
Culture + Values
- Purpose: "We Elevate Every Life by Transforming Spaces into Havens."
- Blueprint Behaviors: "Think Big, Learn Fast; Work It Together; Make the Hard Call."
- Strategic Drivers: "Brands that Create Impact; Partner that Sets the Pace; Ecosystems that Change the Game; Fuel that Powers our Purpose."
- High standards: core values include integrity and accountability (from Code of Business Conduct and Ethics).
- Operating model focus areas: category management, global supply chain excellence, business simplification, digital transformation.
Environment + Sustainability
30% by 2030
Carbon Emissions Reduction
Aims to reduce Scope 1 & 2 carbon emissions by 30% from 2022 baseline by 2030.
50% by 2030
Renewable Energy Offset
Target to offset 50% of electricity usage with renewable sources by 2030.
1.4m kWh
On-Site Solar Generation
Generated 1.4 million kWh of solar energy in 2023 across three sites, with one more site expected by 2025.
1 Trillion Gallons
Water Conservation Goal
Aimed to save 1 trillion gallons of water by 2030; achieved ~257 billion gallons by 2023.
2,000 Tons
Ocean Plastic Repurposed
Target to repurpose 2,000 tons of ocean plastic by 2030; achieved ~750 tons by 2023.
- Signed virtual power purchase agreement for 60 MW solar in CA, starting early 2028, covering ~68% of 2023 electricity usage.
- Fiberon PE composite decking contains ≥94% recycled mixed wood fiber and plastic; recycles ~100 million lbs of plastic annually.
- Therma‑Tru doors are ENERGY STAR qualified and designed for energy conservation.
- Global TRIR safety record: <1.0 in 2023 (ex‑acquisitions).
Inclusion & Diversity
60% associates
Hourly Production Roles
60% of associates work in hourly production roles, reflecting equitable employment opportunities.
TRIR <1.0
Global Safety Metric
The company maintains a global Total Recordable Incident Rate (TRIR) below 1.0, demonstrating a commitment to a safe and inclusive work environment.
2021 DEI Strategy
Comprehensive Equity Initiative
A comprehensive diversity, equity, and inclusion (DEI) strategy was launched in 2021, informed by global employee engagement surveys and actionable outcomes.
First ESG-linked Goals
2021 Implementation
The company introduced its first environmental, social, and governance (ESG)-linked DEI goals in 2021, emphasizing transparency and accountability in diversity and inclusion efforts.
- Associate Resource Groups (ERGs) support inclusivity and authentic self-expression.
- Women representation: Board composition above benchmark for manufacturing companies (as of May 7, 2024).