Caterpillar Inc.
Manufacturer of construction and mining equipment, engines, and industrial gas turbines.
7 hours ago
$144,960 - $217,320
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Westminster, Colorado, United States | Chicago, Illinois, United States | Peoria, Illinois, United States | Cary, North Carolina, United States | Irving, Texas, United States
Office Full-Time
Company Size
107,000 Employees
Service Specialisms
Sector Specialisms
Description
marketing strategy
gtm planning
market research
customer segmentation
metrics tracking
cross‑functional leadership
The role supports the development and execution of mid‑to‑long‑term marketing strategies for the VisionLink portfolio on a global scale. It involves a customer‑back focus to drive portfolio positioning, market segmentation, and go‑to‑market initiatives that accelerate adoption and revenue growth.
Key responsibilities include creating comprehensive marketing strategies, designing and executing go‑to‑market plans with regional sales and product teams, building relationships with customers and dealers, conducting market and competitive analysis, and leading cross‑functional teams to align marketing and sales efforts. The position also defines and tracks key metrics to evaluate campaign effectiveness and participates in decisions for technology onboarding, service off‑boarding, and commercial strategies.
- Develop and implement VisionLink marketing strategies, including positioning and value proposition.
- Design and execute go‑to‑market plans with sales, product managers, and business divisions.
- Cultivate relationships with key customers and dealers to drive adoption and satisfaction.
- Conduct market research, competitive analysis, and customer segmentation to identify growth opportunities.
- Lead cross‑functional teams to synchronize marketing and sales initiatives.
- Define and track key marketing metrics to assess campaign effectiveness and portfolio growth.
- Participate in GTM decisions covering technology onboarding, service off‑boarding, financials, and readiness.
- Translate customer needs into compelling sales and marketing materials.
- Apply creativity and global perspective to address international market challenges.
- Travel up to 20% of the time to support global marketing activities.
Requirements
strategic marketing
technology
strategic thinking
communication
creativity
data analysis
Successful candidates will demonstrate strategic thinking, strong communication skills, creativity, and a global perspective. They must have strategic marketing expertise for technology products, the ability to translate customer needs into effective initiatives, and strong data‑analysis capabilities to guide decisions.
- Demonstrate strategic marketing expertise for technology products.
Benefits
The role may be based in several U.S. locations, requires up to 20% travel, and does not include relocation assistance. Compensation ranges from $144,960 to $217,320, with a comprehensive benefits package that includes medical, dental, vision, retirement plans, flexible spending accounts, and various employee programs. Visa sponsorship is not available, and all hires must pass a drug screen.
- Compensation range: $144,960 – $217,320, plus incentive bonuses.
- Benefits include medical, dental, vision, 401(k), HSA, FSA, wellness programs, and tuition reimbursement.
Training + Development
Interview process
Visa Sponsorship
- visa sponsorship is not available for this position.
Security clearance
- any offer of employment is conditioned upon the successful completion of a drug screen.
Overview
1925
Year Founded
The company was established in 1925 as a manufacturer of agricultural machinery and later expanded into construction equipment.
190+ Countries
Global Presence
The company operates in over 190 countries, providing essential products for large-scale infrastructure, mining, and energy projects.
- The company's iconic yellow machines are used in construction, mining, oil & gas, and power generation projects.
- In recent years, Caterpillar has increasingly focused on sustainability through advanced technologies that improve machine efficiency and reduce emissions.
- Typical projects include large-scale infrastructure, such as highways, airports, and mining operations in remote areas.
- Caterpillar's product lines are known for their durability and performance, which have become the standard in the heavy machinery industry.
- Noteworthy achievements include innovations in autonomous machinery and advanced telematics for fleet management.
- Despite its massive size, Caterpillar maintains a reputation for responsiveness and adaptation to the rapidly changing global market.
Culture + Values
- Integrity
- Excellence
- Teamwork
- Commitment
- Sustainability
- Leadership excellence – sound business judgement, courage, curiosity, emotional intelligence and an enterprise mindset
- Power of Everyone – include, seek out and value people with different ideas and insights
- Learning and growth – providing limitless opportunities for employees to continually improve and develop
- Employee safety, health and wellness – focused on care, learning, and prevention
Environment + Sustainability
30% Reduction
GHG Emissions Target
Aims to reduce absolute Scope 1 & 2 GHG emissions by 30% from 2018 to 2030, aligning with Paris Agreement goals.
100% Sustainable
New Product Commitment
All new products by 2030 will be designed to be more sustainable through waste reduction, remanufacturing, lower emissions, or improved efficiency.
50% Landfill
Intensity Reduction
Aims to reduce landfill intensity by 50% from 2018 to 2030 through improved waste management practices.
25% Growth
Remanufacturing Sales
Seeks to increase remanufacturing sales and revenues by 25% from 2018 to 2030, promoting circular economy principles.
- Implement water management strategies at 100% of facilities in water‑high‑risk areas by 2030.
- Aspire to reduce recordable injury frequency by 50% from 2018 to 2030.
- Published inaugural TCFD report in 2023, disclosed Scope 3 use‑of‑sold‑products emissions.
- Net zero aligned with Paris Agreement goals (committed to reduced‑carbon future and supporting customers’ energy transition).
- Board‑level Sustainability & other Public Policy Committee established in 2022, ESG performance included in executive‑officer incentive plans since 2022.
Inclusion & Diversity
14 ERGs
Employee Resource Groups
The company supports 14 Employee Resource Groups (ERGs) to foster an inclusive culture.
- Global support for diverse backgrounds through the Power of Everyone initiative.
- Employee Insights survey drives global feedback and cultural development.
- ERGs enhance professional growth and innovation.