Assistant Manager - Performance Marketing at Adani Digital Labs in Ahmedabad, Gujarat, India | Kablio

Role

Description

Develop Comprehensive Strategies: Formulate and implement robust user engagement and retention strategies that align with overall business objectives.
Lifecycle Marketing Plans: Design and execute lifecycle marketing plans that cater to different user segments and stages, from onboarding to retention.
User Journey Mapping: Create detailed user journey maps to understand touchpoints and improve user experiences across all stages.
Personalization & Segmentation: Utilize data insights to create highly personalized and segmented campaigns to target users effectively.
Performance Monitoring: Regularly monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
Multi-channel Campaigns: Design, implement, and optimize multi-channel marketing campaigns (email, SMS, push notifications, in-app messages, WhatsApp, etc.) aimed at increasing user engagement and retention.
A/B Testing: Design and conduct A/B and multivariate tests to evaluate and enhance campaign effectiveness.
Cross-functional Collaboration: Work closely with product, design, customer success, and sales teams to ensure a cohesive approach to user engagement and retention.
Customer Advocacy: Act as the voice of the customer within the company, ensuring their needs and challenges are represented in strategic decisions.
Detailed Reporting: Create comprehensive reports on user engagement and retention metrics, providing actionable insights to stakeholders.
Content Creation: Collaborate with the content and creative teams to develop engaging and value-driven content that resonates with different user segments.
Documentation: Maintain detailed documentation of strategies, campaigns, and best practices for future reference and scalability.
User Feedback Analysis: Gather and analyze user feedback to identify pain points and areas for improvement in user experience.

Requirements

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

A leader in digital transformation, they provide scalable solutions across various sectors.
From enhancing infrastructure to supporting energy and utilities, they drive efficiency and growth with technology.
Partners with top businesses to design and implement futuristic, AI-driven digital systems.
They stand out for bridging innovation with practical application, tackling real-world challenges.
Projects range from smart cities to energy-efficient buildings, all powered by state-of-the-art technology.
Known for pioneering solutions in automation, IoT, and AI, they transform industries globally.

Culture + Values

Zero Complaints

Ethics & Integrity

The company has achieved zero complaints related to ethics and integrity, reflecting a commitment to upholding the highest moral standards.

Zero Corruption

Anti-Corruption Commitment

The organization has maintained zero instances of corruption, bribery, or anti-competitive behavior, demonstrating its dedication to fair and lawful practices.

Zero Harassment

Workplace Safety

There have been zero complaints regarding sexual harassment or workplace discrimination, showcasing a safe and inclusive work environment.

Growth with Goodness
Sustainable value creation by creating and managing businesses that enrich lives and contribute to the nation

Environment + Sustainability

50% Reduction

Emission Intensity Cut

Achieved a 50% reduction in emission intensity (tCO₂e per rupee turnover) in FY 2022–23.

49.7% Energy Efficiency

Energy Intensity Drop

Energy intensity decreased by 49.7% in FY 2022–23 compared to FY 2021–22.

37.06 Million Trees Planted

Tree Planting Initiative

Planted 37.06 million trees by December 2022 as part of sustainability efforts.

1.82 Million GJ Renewables

Renewable Energy Growth

Increased renewable energy share from 0.23 million GJ to 1.82 million GJ in FY 2022–23.

Carbon reduction targets aligned with India’s net-zero goal by 2070.
Endorsed recommendations of the Task Force on Climate-related Financial Disclosures (TCFD).
Operational net-zero target achieved for data centres and airports by 2030.
338 electric internal transfer vehicles deployed, saving ~811 tCO₂e per month.
50% of electricity to come from renewable sources by 2030.
Green building platinum-rated certifications for Chennai data centre, Mundra solar manufacturing, and Mumbai T2.
Aim for net water-positive status by 2035 where feasible.

Inclusion & Diversity

63% increase

Women Employees Growth

Shows growth in female employees compared to previous fiscal year.

100% sites

Health and Safety Assessment

All sites have been evaluated for health and safety standards.

Zero complaints

Workplace Discrimination

No incidents reported of discrimination or harassment in the workplace.

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About Us

Careers

Blog

Role

Description

Develop Comprehensive Strategies: Formulate and implement robust user engagement and retention strategies that align with overall business objectives.
Lifecycle Marketing Plans: Design and execute lifecycle marketing plans that cater to different user segments and stages, from onboarding to retention.
User Journey Mapping: Create detailed user journey maps to understand touchpoints and improve user experiences across all stages.
Personalization & Segmentation: Utilize data insights to create highly personalized and segmented campaigns to target users effectively.
Performance Monitoring: Regularly monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
Multi-channel Campaigns: Design, implement, and optimize multi-channel marketing campaigns (email, SMS, push notifications, in-app messages, WhatsApp, etc.) aimed at increasing user engagement and retention.
A/B Testing: Design and conduct A/B and multivariate tests to evaluate and enhance campaign effectiveness.
Cross-functional Collaboration: Work closely with product, design, customer success, and sales teams to ensure a cohesive approach to user engagement and retention.
Customer Advocacy: Act as the voice of the customer within the company, ensuring their needs and challenges are represented in strategic decisions.
Detailed Reporting: Create comprehensive reports on user engagement and retention metrics, providing actionable insights to stakeholders.
Content Creation: Collaborate with the content and creative teams to develop engaging and value-driven content that resonates with different user segments.
Documentation: Maintain detailed documentation of strategies, campaigns, and best practices for future reference and scalability.
User Feedback Analysis: Gather and analyze user feedback to identify pain points and areas for improvement in user experience.

Requirements

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

A leader in digital transformation, they provide scalable solutions across various sectors.
From enhancing infrastructure to supporting energy and utilities, they drive efficiency and growth with technology.
Partners with top businesses to design and implement futuristic, AI-driven digital systems.
They stand out for bridging innovation with practical application, tackling real-world challenges.
Projects range from smart cities to energy-efficient buildings, all powered by state-of-the-art technology.
Known for pioneering solutions in automation, IoT, and AI, they transform industries globally.

Culture + Values

Zero Complaints

Ethics & Integrity

The company has achieved zero complaints related to ethics and integrity, reflecting a commitment to upholding the highest moral standards.

Zero Corruption

Anti-Corruption Commitment

The organization has maintained zero instances of corruption, bribery, or anti-competitive behavior, demonstrating its dedication to fair and lawful practices.

Zero Harassment

Workplace Safety

There have been zero complaints regarding sexual harassment or workplace discrimination, showcasing a safe and inclusive work environment.

Growth with Goodness
Sustainable value creation by creating and managing businesses that enrich lives and contribute to the nation

Environment + Sustainability

50% Reduction

Emission Intensity Cut

Achieved a 50% reduction in emission intensity (tCO₂e per rupee turnover) in FY 2022–23.

49.7% Energy Efficiency

Energy Intensity Drop

Energy intensity decreased by 49.7% in FY 2022–23 compared to FY 2021–22.

37.06 Million Trees Planted

Tree Planting Initiative

Planted 37.06 million trees by December 2022 as part of sustainability efforts.

1.82 Million GJ Renewables

Renewable Energy Growth

Increased renewable energy share from 0.23 million GJ to 1.82 million GJ in FY 2022–23.

Carbon reduction targets aligned with India’s net-zero goal by 2070.
Endorsed recommendations of the Task Force on Climate-related Financial Disclosures (TCFD).
Operational net-zero target achieved for data centres and airports by 2030.
338 electric internal transfer vehicles deployed, saving ~811 tCO₂e per month.
50% of electricity to come from renewable sources by 2030.
Green building platinum-rated certifications for Chennai data centre, Mundra solar manufacturing, and Mumbai T2.
Aim for net water-positive status by 2035 where feasible.