Ecommerce Specialist

Description

Working closely with teams across Creative, Colour Consultancy, CX, Retail, Trade, and Marketing, the Ecommerce Executive helps ensure Farrow & Ball’s digital presence reflects the brand’s commitment to quality, design, and thoughtful detail.

As an Ecommerce Executive you will be responsible for maintaining our ecommerce platform, optimising on-site content, and supporting commercial performance across paint, wallpaper, and accessories.

• Conduct regular site audits to ensure functionality, accuracy, and consistency across desktop and mobile.
• Monitor daily site performance, traffic, sales, and key trading metrics, reporting findings to senior stakeholders.
• Support the rollout of new site features, product launches, promotions, and seasonal campaigns.
• Support the planning and execution of promotional activity, ensuring accurate setup and smooth customer experience.
• Assist in testing website improvements, checkout enhancements, and user flows.
• Produce regular and ad-hoc performance reports covering KPIs such as traffic, conversion, AOV, revenue, and customer behaviour.
• Upload and manage product information, including descriptions, imagery, attributes, and SEO optimisations.
• Support the creation of digital assets by briefing creative teams and ensuring accurate implementation.
• Collaborate with Customer Service to resolve ecommerce-related issues and identify recurring problems.
• Maintain and update website content, product listings, landing pages, and assets to ensure accuracy, consistency, and brand alignment.
• Work closely with Marketing, CRM, Creative, Logistics, and Product teams to support integrated campaigns and product launches.
• Use insights to suggest improvements to site content, merchandising, and functionality.
• Help maintain optimised category structures and product merchandising to improve discoverability and conversion.
• Coordinate with developers or platform partners to help troubleshoot bugs or implement enhancements.

Requirements

• Excellent attention to detail and organisation skills.
• Exposure or some understanding of UX/UI best practices and conversion rate optimisation would be desirable.
• Experience working in an ecommerce or digital marketing role.
• Strong communication and stakeholder management skills.
• Experience in retail, lifestyle, interiors, or D2C brands.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Basic understanding of SEO principles and digital merchandising.
• Strong understanding of ecommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, etc.).
• Familiarity with HTML/CSS is an advantage.
• Comfortable working with web analytics tools such as Google Analytics, Looker, or equivalent.

Benefits

We welcome applications from everyone who wants to work with us, and particularly encourage people from diverse backgrounds to get in touch. We’re more than happy to offer reasonable adjustments or additional support during your application process, so simply let us know how we can help.

• Annual salary reviews, based on individual performance
• 25 days’ annual leave (increasing with length of service) plus bank holidays
• Cycle to Work scheme
• Enhanced Maternity and Paternity pay
• Company Sick Pay
• Life Assurance
• Access to our retail discounts platform
• Group Pension Scheme, matched by F&B
• Season Ticket Loans for travel
• Generous staff discount on F&B products
• Health Cash Plan
• Employee Assistance Programme with 24/7 support

Training + Development

Interview process

Visa Sponsorship

Security clearance