Organic Growth Lead - SEO and AEO

Description

ions.As our resident AEO and SEO expert, you will conduct tracking and analysis, then help define the plan on where Workyard needs to show up, whilst the content team and external agencies will handle exec

• Capterra.Plan and oversee guest posting and outreach to industry pub
• revenue.Identify and attack the highest value oppor
• e sources.Manage and improve our ratings on review sites like app stores, G2 and
• lications.Negotiate with third-party platforms for PR opportunities and content p
• appear.Track and improve our presence across AI Overviews, Gemini, ChatGPT, AI Mode, and standard SEO
• results.Run experiments to find patterns that improve vis
• Ahrefs etc.You can ladder up and down between analysis and planning and hands-on
• misationMap the topics and prompts where we must
• ibility.Build a clear AEO playbook based on data and experime
• andscape.Review current performance and set clear targets for rankings, traffic, and

Requirements

u’ll DoAnswer Engine Opti

ntation.SEO and Organic Ac

• c PresenceMake sure Workyard is mentioned in the right places by credibl
• s critical.You have spent the majority of that time working in SEO, AEO and content strategy. Your ability to discuss in depth examples of how you’ve driven commercial growth in all 3 areas will be critical in the intervi
• big things.You are adept at self-serve data analysis, using tools like Tableau, Amplitude,
• Who You AreYou have 5 or more years in B2B growth function at a SaaS startup/early scale up. B2B-specific experience i
• mmunities.Drive a consistent drumbeat of positive mentions, awards, and references from trusted indust
• sage.Community platforms like Quora, Reddit, YouTube, Facebook groups, G2, and Capterra. Lower control but higher im

Benefits

.This is a hybrid role: 2 days/week onsite (Sydney, NSW) and 3 days remot

Training + Development

Interview process

Visa Sponsorship

Security clearance