Analyst - Internal Communications & Intranet Support

Description

Key responsibilities include building and maintaining dynamic marketing lists, creating and tagging source campaigns for webinars and events, and performing data hygiene tasks. The analyst generates performance reports, maintains dashboards in Microsoft Dynamics 365, and supports event logistics and web content updates. They also design Outlook email templates, create graphics using Canva, and contribute to strategic enhancements such as A/B testing and audience targeting.

• Build and maintain dynamic marketing lists for targeted campaigns.
• Create and manage source campaigns and ensure proper tagging for webinars, conferences, and events.
• Perform source campaign cleanup and maintain data hygiene across platforms.
• Add new contacts and accounts for webinar registrants not present in Microsoft Dynamics 365 (D365).
• Develop and maintain marketing lists for enterprise efforts and nurture programs.
• Execute ZoomInfo-based activities including event lists, memberships, and campaign targeting.
• Generate monthly industry reports and provide insights for campaign performance.
• Build and maintain D365 views and dashboards for campaign performance monitoring.
• Gather data for quarterly reports and assist in campaign optimization efforts.
• Manage event logistics and ensure smooth execution of marketing initiatives.
• Develop campaign debrief templates and assist in post-event analysis.
• Manage, maintain, and update the organization’s web page to ensure accurate, engaging, and timely content delivery.
• Design and develop responsive and compatible OFT (Outlook file template) files for various email campaigns and internal communications.
• Design visually appealing graphics using Canva for external campaigns and event-specific creatives such as banners, posters, social media posts, and email headers.
• Support data-driven initiatives to optimize campaign performance maximizing engagement, conversions, and ROI through A/B testing, audience targeting refinement and creative enhancements.
• Collaborate with cross-functional teams to ensure alignment with enterprise marketing goals.
• Assist in conference/event activity tagging and nurture workflows.

Requirements

The Analyst – Campaign Management role (2 to 4 years experience) is responsible for managing and optimizing marketing campaigns, ensuring data integrity, and delivering actionable insights across multiple platforms. The position requires expertise in campaign execution, CRM management, reporting, and creative collaboration to support enterprise-level marketing initiatives.

Candidates must hold an MBA in marketing or a related field and have at least two years of experience in marketing operations, campaign management, and CRM analytics. Required technical skills include proficiency with Microsoft Dynamics 365 CRM, ZoomInfo, advanced Excel, and PowerPoint, while preferred skills encompass marketing automation tools, list management, and Canva graphic design. Strong communication, data accuracy, analytical, and interpersonal abilities are essential, along with experience working with US stakeholders.

Preferred certifications include Inbound Marketing, ZoomInfo Sales, and Microsoft Dynamics 365 certifications, which further demonstrate expertise in the relevant tools and methodologies.

• Master of Business Administration (MBA) degree in marketing, Business, or related field.
• 2+ years of experience in marketing operations, campaign management, and CRM analytics.
• Proficiency in Microsoft Dynamics 365 CRM and ZoomInfo for campaign execution.
• Advanced Excel skills and PowerPoint presentation for reporting and data analysis.
• Strong knowledge of marketing automation tools and list management.
• Experience with Canva for graphic creation and OFT file handling.
• Strong communication skill in English language.
• Ability to maintain data accuracy and campaign integrity.
• Skilled in interpreting campaign data and providing actionable insights.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong interpersonal skills to work across different teams.
• Exposure in working with US stakeholder management.
• Inbound Marketing Certification.
• ZoomInfo Sales Certification.
• Microsoft Dynamics 365 Certification.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance