Manager, Residential Sales

Description

• Create reports that track industry trends and competitor sales, marketing, and product platforms to inform sales strategies on a monthly and/or quarterly basis
• Track performance of sales forecasts and other pertinent metrics against business plan targets.
• Oversee sales presentation centers and model homes operations to ensure cleanliness, functionality, and a positive image.
• Work with VP of Sales to establish pricing for individual homes, with a focus on optimizing revenue and meeting/exceeding profit thresholds. Assist in developing, monitoring and reporting on sales release and pricing/incentive strategies to optimize revenues and absorptions during the full life of a community.
• Work with VP of sales to standardize all daily, monthly and quarterly reporting for internal use amongst various teams
• Execute sales strategies for various projects to meet established targets/metrics
• Negotiate agreements of purchase and sale with external sales teams. Summarize extensions, amendments, terminations, deposit changes, etc. and provide recommendations based on competitive landscape
• Networking connections within the real estate industry.
• Execute on “Sales Launch Business Plans” alongside the marketing team, preparing and reviewing all necessary reports, direction and collateral prior to launch and during sales cycles of multiple projects. Monitor and report on sales plan throughout the community lifecycle and work with VP of sales on preparing reports to communicate and obtain approvals on new strategies.
• Provide competitive reports and contribute to input to the in-house product development team (sales/marketing, development and construction) to create optimal and high-demand floorplans and drawings.
• Understand and work with various sales teams to ensure exceptional customer experience via the sales process. Work with sales teams to develop reporting on follow up for leads in a timely and efficient manner (via CRM tool). Have the ability to manage leads as needed.
• Work with VP of Sales on establishing various processes for use in the department to facilitate strong cross functional relationships
• Assist in developing go-to-market strategies and ongoing sales plans to meet/exceed business plans for both individual communities and overall portfolio within QuadReal/Parkbridge’s portfolio.
• Co-manage the external Sales teams and administrators. Facilitate engaging sales talent, as required. Develop tools and training for use by sales staff on the benefits of land lease and Parkbridge communities.
• Create and fill in reporting that informs teams developing proformas on pricing, absorptions, incentives and other budget items.
• Work with legal and VP of Sales to create agreements amendments and other sales documents, as required, prior to a launch for sale. Update or fill in agreements as needed throughout the sales cycle.
• Have a strong understanding of customer excellence and service. Collaborate with various teams to ensure exceptional experiences for all buyers, before, during, and after the sale while meeting project metrics and objectives.

Requirements

• Familiarity with local real estate markets, laws, and industry trends.
• Expertise in low-rise and high-rise market segmentation, including buyer demographics, investment trends, and financing structures.
• Advanced negotiation and closing skills, with a focus on maximizing sales conversions and customer satisfaction.
• Master’s degree (MBA) or postgraduate studies in Real Estate, Marketing, or Management is an asset.
• Experience in digital marketing integration—leveraging social media, virtual tours, and online advertising to enhance lead generation.
• Have a good understanding of legal compliance, FINTRAC, CASL and other regulatory governance
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in CRM software and real estate listing platforms.
• Track record of building and maintaining strong relationships with developers, brokers, investors, and key clients.
• Strong understanding of real estate project lifecycles, including market research, pricing strategy, inventory management, and contract negotiation.
• Familiarity with property valuation, competitive benchmarking, and feasibility analysis.
• Proficiency in CRM systems, sales analytics tools, and real estate listing platforms
• Experience with contract management and real estate documentation.
• Experience collaborating with marketing, construction, and finance teams to align sales strategies with overall business objectives.
• Competent in using MS Office Suite
• High level of integrity, professionalism, and customer focus.
• Proven ability to lead, motivate, and mentor a high-performing sales team.
• Background in client relationship management and negotiation.
• Analytical skills to evaluate market data and team performance.
• Strategic planning and ability to develop and execute sales campaigns, promotional events, and broker relations programs
• Bachelor’s degree in Business Administration, Real Estate, Marketing, Finance, or a related field.
• Demonstrated experience in project-based selling, including pre-selling, launch coordination, and buyer handover for vertical and horizontal developments.
• Skilled in setting performance targets, designing incentive programs, and conducting regular sales training.
• Proven success in leading and managing sales teams to achieve or exceed sales targets.
• Minimum of 5–8 years of progressive experience in real estate sales or project management, preferably within low-rise (townhomes and detached developments) and Mid-Rise - high-rise condominium or mixed-use projects. Proven track record of meeting or exceeding sales targets.
• Ability to analyze team performance, identify skill gaps, and implement actionable improvement plans.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance