Director, Brand & Communications

Description

• Manage PR and earned media initiatives in partnership with our agency to drive industry visibility, thought leadership, and positive sentiment.
• Oversee creative direction and brand expression—ensuring consistent visual identity, messaging, and tone across every channel and asset.
• Partner with HR and leadership on employer branding and internal communications that reinforce ServiceTrade’s culture and purpose.
• Collaborate with the demand generation and product marketing teams to ensure brand consistency and alignment across campaigns and product launches.
• Build and execute a thought leadership program in collaboration with executives, leveraging speaking opportunities, media commentary, and content that advances ServiceTrade’s voice in the market.
• Lead customer storytelling and advocacy efforts by capturing success stories, testimonials, reviews, developing scalable programs, and user-generated content that highlight real-world impact that turns users into brand champions.
• Partner closely with Events Management to ensure consistent brand experience and storytelling across all customer and industry touchpoints.
• Manage agencies and budgets effectively to ensure high-impact creative and efficient execution.
• Develop and grow our organic social media presence with content that engages customers, partners, and prospects, while celebrating our people and the industries we serve.
• Measure and optimize brand health and visibility metrics, using insights to continuously improve positioning and engagement, developing brand health KPIs for awareness, share of voice, and NPS.
• Lead the corporate and brand marketing strategy to build awareness, credibility, and preference for ServiceTrade across all audiences - customers, partners and talent.

Requirements

• Exceptional writing and communication skills with a knack for crafting clear, compelling narratives.
• A confident communicator and relationship builder who can represent the brand with media, partners, and customers alike.
• Proven success building or transforming a brand to drive measurable awareness, engagement, and reputation gains.
• A creative brand leader who knows how to translate company strategy and values into powerful storytelling, campaigns, and experiences.
• Experience with brand measurement tools and modern marketing technology.
• Dental and Vision with Unum
• A skilled collaborator who thrives in cross-functional environments and brings teams and agencies together under a shared vision.
• Deep understanding of digital and social storytelling, content strategy, and community engagement.
• Medical with Blue Cross Blue Shield NC (2 options)
• A self-starter who can balance strategic thinking with hands-on execution and agency management.
• Strong experience with PR strategy, media relations, and thought leadership.
• 7+ years of experience leading brand, corporate communications, or creative marketing functions, ideally in B2B SaaS or technology.
• Strategic thinker with creative instincts and an ability to manage both vision and execution.
• A relationship builder who communicates with confidence, whether its engaging media, customers or internal teams.
• 3+ years of leadership experience managing teams and external agencies.

Benefits

• Tech and Wellness Stipend
• Flexible PTO policy
• Parental Leave
• Company-paid Life insurance, STD and LTD
• Community Impact Program (Volunteer)
• Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance
• 401(k) with up to 3% employer match and NO vesting period
• 10 company holidays

Training + Development

Interview process

Visa Sponsorship

Security clearance