Director of Social Media
The Kraft Group & Affiliates
Lead paid and organic social media strategy, execution, analytics, and team for FCAS.
6 days ago ago
Expert & Leadership (13+ years)
Full Time
Foxborough (Foxboro), MA
Hybrid
Company Size
9,500 Employees
Service Specialisms
Construction services
Project Management
Consulting
Engineering
Architecture
Property Development
Design
Technical Services
Sector Specialisms
Sports and Entertainment
Paper and Packaging
Real Estate
Technology and Services
Data Management
Advanced Analytics
Strategic Consulting
Role
What you would be doing
roi analysis
data insights
kpis dashboards
paid media
social strategy
performance optimization
- Contribute to the broader vision of marketing transformation by identifying and implementing best practices in measurement and ROI analysis.
- Responsible for the maintenance, creation and control of all personally identifiable information or any other information protected by any Confidentiality or Privacy Standards or Company Policies that you have access or knowledge of, including but not limited to any state or federal regulations including HIPAA
- Translate complex data into clear, actionable insights that inform strategy and creative direction.
- Represent digital media and analytics in senior-level strategy sessions and planning meetings.
- Develop and maintain robust measurement frameworks, KPIs, and dashboards to evaluate the success of campaigns across digital channels.
- Provide thought leadership and innovation to elevate FCAS’s approach to digital engagement.
- Stay ahead of platform updates, digital trends, and emerging technologies relevant to social media and digital engagement and recommend necessary changes to media strategy and execution.
- Lead a growing social media team through active supervision, coaching and resource management to support and ensure all departmental goals are achieved.
- Collaborate with internal stakeholders (e.g., content, design, community management), external partners and FCAS teams to drive unified, effective campaigns.
- Manage and execute paid media buys in-house, optimizing performance and budget efficiency.
- Lead the transition of key media and analytics functions from agency to in-house, ensuring knowledge transfer and continuity.
- Drive a culture of learning by sharing performance insights and best practices across the organization.
- Lead the paid and organic social media strategy across platforms, ensuring alignment with organizational goals and audience insights.
- Identify opportunities for testing, real-time optimization, and innovation in media placements and formats.
What you bring
media planning
bachelor’s
paid social
analytics
project management
8‑10 yrs
- Deep understanding media planning and buying across digital platforms
- Bachelor’s degree in marketing, communications, advertising, journalism, public relations, or related discipline
- Experience managing or collaborating with creative, content, and community management teams.
- Advanced proficiency in marketing analytics platforms, media planning tools, and CRM/integrated marketing systems.
- Strong interpersonal and communication skills
- Must be able to make timely decisions in the context of the workflow
- Strong quantitative and storytelling skills—able to extract insights and communicate them effectively to non-technical stakeholders.
- Must be able to learn new tasks and complete tasks independently.
- Must have attention to detail and focused concentration
- Proven experience managing paid social media campaigns (e.g., Meta, TikTok, YouTube, LinkedIn) and analytics tools
- Must be able to adhere to process protocol and must be able to apply established protocols in a timely manner.
- Strong project management, organizational, and leadership skills.
- 8–10 years of experience in digital media strategy, execution, and analytics (agency or in-house)
- Must possess strong organizational skills, ability to multi-task and responsiveness.
- Fast-paced office environment
Information not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
People also searched
Company
Overview
$1+ Billion
Annual Revenue
The firm generates annual revenues in the multi-billion-dollar range, reflecting its global scale.
80+ Countries
Global Reach
Operations span over 80 countries, showcasing the organization's expansive international presence.
4M+ Tons
Annual Packaging Output
The paper and packaging division handles over 4 million tons annually, ranking among the U.S.'s top five.
$1 Billion+
Real Estate Developments
The real estate division has internally developed over $1 billion in commercial, medical, and mixed-use properties.
- Born from Robert Kraft’s post‑MBA ambition, the firm began as a forestry and packaging venture in the 1960s and grew organically into a diversified empire.
- The group owns iconic sports brands and venues—including an NFL franchise, MLS team, analytics subsidiary, and a stadium entertainment complex.
- They recycle about 1.5 million tons of material per year and were once the fifth‑largest U.S. exporter of forest products.
- Through private equity, they invest in global technology, healthcare, and life‑sciences ventures alongside hedge and VC funds.
- As a family‑run, privately‑held organization, they’ve built a unified legacy from paper mills to major‑league sports.
- Commitment to excellence in everything we do.
- Passion for continuous improvement.
- Focus on long-term value creation.
- Integrity and accountability in all relationships.
- Collaboration and respect for diverse perspectives.
- Fostering a positive and productive work environment.
2050
Carbon Emissions Target
Commitment to achieving net zero carbon emissions by the year 2050.
- Investing in energy-efficient technologies and practices.
- Commitment to reducing waste and improving recycling initiatives.
- Engagement in sustainable sourcing and responsible supply chain management.
- Reducing water consumption through innovative conservation strategies.
- Committed to fostering an inclusive and diverse workplace.
- Increasing gender diversity in leadership roles.
- Using data-driven strategies to track and improve diversity.
Kablio AIIf you're someone who helps build and power the world (or dreams to), Kablio AI is your pocket-sized recruiter that gets you hired.
Copyright © 2025 Kablio