Oversee digital sales tool optimization and implementation to develop ideal strategy for deployment of assets across marketing channels
Collaborate with the Director of Brand Leasing on optimizing and enhancing the prospect journey and leasing process to ensure a smooth, exceptional experience from start to finish
Own and execute channel mix strategy for all communities on the apartment rental side with goal of optimizing conversion rate and cost per lease across advertising sources in each unique market
Manage and optimize relationships with digital vendors (SEO/GEO/PPC), ILS platforms, and CRM/marketing automation providers
Develop and implement AVE's marketing and advertising strategy to drive demand, awareness, and engagement nationwide in collaboration with the Sr. Director of Furnished Marketing
Develop and present quarterly reports to brand and property leadership on apartment marketing performance
Continuously enhance our marketing and leasing tech stack, researching and analyzing new features within existing systems as well as proactively seeking out new solutions to ensure our brand utilizes best-in-class products that scale
Collaborate with Brand Communications team in all areas to ensure alignment with brand voice and regional/local positioning strategies
Integrate and implement the use of AI in our leasing workflows
Own all apartment rental marketing plans from strategy development all the way through execution in collaboration with the brand marketing and onsite leadership/sales teams
Reinforce leasing best practices within CRM system to ensure consistency of use across portfolio and data integrity
Lead marketing strategy calls with community leadership from the apartment rental perspective to develop campaigns and manage their execution to drive sales goals
Own sales kit strategy for apartment rentals, collaborating with property leadership, to develop print and digital collateral that supports sales goals, as well as play an active role in material maintenance and training for site teams
Implement and reinforce leasing best practices with all onsite teams across the brand to drive occupancy and revenue
Analyze market rates across the AVE portfolio to ensure pricing strategies remain competitive and align with market trends in order to optimize revenue
Collaborate with Web Director to drive CRO for apartment rental prospects in all web environments
Identify emerging digital trends and technology solutions to enhance the renter journey
Develop data-driven CRM prospect and resident journeys to drive funnel conversion and retention; collaborate with brand communications on template messaging and content strategy
Develop and implement strategic marketing plans specifically focused on enhancing our online visibility, driving traffic, increasing leads, and generating apartment rental leases in order to achieve the company's objectives and targets across every region
Requirements
ppc/seo
google analytics
crm
yardi
5-7 yrs
bachelor's
Ability to collaborate effectively with cross-functional teams
Proven experience developing and managing search engine marketing (PPC/SEO) strategy to drive traffic and customer acquisition
Minimum of 5-7 years of experience in marketing, with a focus on hands-on development of digital and traditional marketing strategies and driving results, preferably in multi-family or hotel/hospitality
Certifications in digital marketing or related fields (e.g., Google certification) are desirable
Strong knowledge of emerging marketing trends and technologies
Extensive experience in consumer/prospect journey strategy and implementation with technology, ideally within the property management industry (Yardi/RentCafé, Entrata, etc.)
Own CRM and its workflows, including proactively looking for ways to improve functionality and ease of use for our onsite teams, implementing and rolling out new strategies, developing reporting, conducting audits, and playing an active role in any training programs
Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) and ability to make data driven decisions
Experience managing external partners and agencies
Supervisory or managerial experience a plus
Strong leadership experience influencing change internally/selling programs to executives desirable
Enjoy a special day to celebrate in your birthday month each year with paid Birthday Time Off (permanent part-time and full-time roles only)
Fun, positive, and collaborative work environment
Robust training program and ongoing professional development opportunities
Opportunities to give back including: participation in AVE's regular drives and fundraisers in addition to paid Volunteer Time Off each year to volunteer with your non-profit organization of choice (permanent part-time and full-time roles only)
Complimentary furnished apartment stays at any AVE location nationwide for personal travel (permanent part-time and full-time roles only)
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
45.3%
Revenue Growth
The company achieved remarkable revenue growth year-over-year, one of the highest in the luxury housing sector.
Top 10
Forbes Ranking
Recognized as one of the top luxury real estate companies in the U.S. by Forbes.
Builds and manages properties that focus on comfort, convenience, and top-tier amenities.
Their properties cater to professionals, students, and anyone seeking a higher standard of living.
Known for a diverse portfolio of communities in high-demand locations across the U.S.
Each community is designed with a modern, stylish aesthetic, reflecting the company's commitment to quality.
Typically integrates advanced technology for enhanced living experiences, like smart home features.
Culture + Values
We create a place for people to thrive.
We believe in delivering exceptional experiences for our residents.
We are committed to providing outstanding service and creating long-lasting relationships.
We value teamwork and the contribution of every individual.
We foster an environment that is welcoming and inclusive.
Environment + Sustainability
2050 Target
Net-Zero Energy Goal
Aiming to achieve net-zero energy consumption across all operations.
Committed to sustainability and environmental responsibility.
Incorporate green building practices, energy-efficient features, and water conservation measures.
Reduce waste through recycling and composting programs.
Designed to be more energy-efficient and environmentally friendly.
Inclusion & Diversity
45% Leadership Roles
Women in Leadership
Women make up 45% of leadership positions within the organization.
The company fosters an inclusive and diverse workforce.
The company is committed to creating a culture of respect and inclusivity.
The company supports equal opportunities for all employees, regardless of background or gender.